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Company | Case Studies

Motive reduces insurance renewal rate by 62% for Tri-Pol Enterprises.


Calgary, Canada


Trucking & Logistics



Meet Tri-Pol Enterprises

Tri-Pol Enterprise Inc. is a family owned and operated company and has been proudly serving customers for over 18 years with exceptional dry van service in Canada and the United States. The company goes above and beyond by providing safe, cost-effective trucking and freight services because it believes that shipping freight should be easy and stress free. By using the latest cutting edge technology, reliable equipment, and years of experience, Tri-Pol provides customer with reliable and hassle-free transportation.

Motive data proves safety to insurance provider


Stacy Hill is the communication and safety manager at Tri-Pol Enterprises. He’s also a former driver and Excel wizard. Hill uses driver and vehicle data from Motive, formerly KeepTruckin, as evidence that his drivers are safer and more efficient. This program directly resulted in the company saving on insurance costs for the year.


Hill explained that Tri-Pol’s insurance premiums were going up and the amount was a lot steeper than previous years. Despite not having any driver claims, cargo claims, or collisions in the last 10 to 15 years, Tri-Pol’s insurance company planned on raising their premiums. “We were looking at a 45 percent increase,” says Hill.


Up until this point, Hill had aggregated driver scorecards and believed he had enough evidence to prove to the insurance company that his drivers were safe. “I showed them what I’ve been doing with the data from Motive and how I was dealing with my drivers to improve their performance.”


Specifically, it outlined how harsh braking incidents improved, due to Hill’s underlying, data-driven safety program. The data from Motive helped identify who to coach and the safety score enabled Hill to focus on the riskiest drivers.


Hill talked about an older driver he had coached with the data, saying, “Every 500 kilometers, [the driver] had a hard braking event. I showed him the Motive Scorecard and coached him on safer driving habits. He went from 500 kilometers to 2,500 kilometers between his hard braking events in just one week. He was so happy and proud.”


This driver’s improved braking habit is just one example of Tri-Pol’s overall improvements. The entire fleet experienced a 13.75 percent increase in the distance between harsh braking events.




Dash cam data reduced insurance renewal rates by 62%


Hill was successful in convincing the insurance company to lower the cost of the insurance premium through the use of Motive data, as he was able to show the progression of safety metrics. Over a short period of time, Tri-Pol’s safety improved while dangerous driving behaviors decreased. Tri-Pol’s actions, such as removing unsafe drivers, helped the company both enforce safety policies and maintain safe driving habits.


Hill recalls the conversation and beams, “The insurance company increased the rate only 17 percent and not the 45 percent because I could show them what we were doing based on the data that Motive provided.”


It was a big win for Tri-Pol that would save the company the stress of dealing with the increased rates.



Powerful insights make coaching simpler


After this major win, Hill decided to continue analyzing the data to improve his coaching methods. Hill uses Motive data to figure out who is being safe and who needs improvement.


As someone who’s been in the industry for more than three decades, Hill understands that coaching and pointing out mistakes in driver behavior can be a touchy subject.


“You’re dealing with people’s egos,” explains Hill. “All these drivers already think they’re great drivers. Statistically speaking though, the data shows there’s room for improvement.”


He recalls a recent coaching session where the Smart Dashcam helped smooth out the tension with a really great driver who happened to make a “colossal mistake.”


“I showed him the dash cam footage and [the driver] agreed, ‘I really screwed up, it won’t happen again.’” Without this footage, it would have been a much different conversation.



Data-driven approach enhances safety program


With the Smart Dashcam and safety data, Hill can get better results from his data-driven safety program. Specifically, Hill looks out for harsh braking events for the company’s 30 trucks and drivers. He examines the following factors in a three-month timeframe to determine who needs coaching.

  • Harsh braking: “I take each driver’s breadcrumbs and integrate how many hard braking incidents they’ve had in that same timeframe.”
  • Vehicle location: “I check to see if there are hills in the area where the harsh braking occurred. This provides context around the event.”
  • Vehicle speed: “We have a speed limit set for the company, which is 65 miles per hour. So anything over 50 miles per hour will be recorded.”
  • Video footage: “It gives me the big picture of everything.”

Hill also checks the driver’s average speed and total fuel usage to add to the coaching session so he can let the driver know if they are idling too much and wasting fuel, for example.


While Hill recognizes that gathering this information on each driver is very labor-intensive, he points out, “Motive is useful because I can find this data in just a few clicks.”


At the end of the three months, the videos and data are available through Motive’s integrated DRIVE safety score, which highlights the effectiveness of his program in measurable terms.


Moving forward, Hill knows that the data he collects around drivers and their on-the-road behaviors can also help companies hire safer drivers. “Motive’s going to help the industry and drivers be more cognizant of their behavior on the road. It’s about being mindful; it’s making them better drivers.”

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