Bennett improves CSA scores and improves operational efficiency with Motive.

Challenge

Upholding an unwavering commitment to safety

A strong safety culture is an integral part of the Bennett Family of Companies. Bennett consistently goes above and beyond industry standards to protect its drivers and the public—and it frequently exceeds compliance regulations within the transportation and logistics industry.

According to Marcia Taylor, Owner and CEO of Bennett Family of Companies, safety is the top priority. “We have a responsibility to the motoring public to do everything we can to be safe and to make our roads safer,” she says.

Reducing accidents and liability

Bennett needed to detect and proactively correct risky driver behavior before an accident occurs to improve overall driver safety. In the event of an accident, Bennett needed a way to eliminate the ‘he-said, she-said’ conversation of who is at fault. To help reduce accidents and liability, Bennett chose to adopt Motive AI Dashcams. 

“We used to call our loss adjusters and say ‘Something happened, you need to look into it.’ Now, we get calls from drivers telling us to watch the footage and bringing forward issues proactively,” says Chris Baker, Operations Risk Manager at Bennett.

Giving safety and compliance managers reliable data and a seamless way to engage with dash cam footage and take action immediately is also a high priority for any company with a fleet as large as Bennett’s.

“Safety event alerts are another powerful way to hold drivers accountable,” explains Jessie Hamilton, Hours of Service Compliance Manager. “They allow us to be effective in real-time as opposed to being reactive one week or two weeks after the fact.”

Streamlining operations while scaling

Finding efficiencies while continuing to scale is another major challenge for billion-dollar companies like Bennett. Tim Hadden, Bennett’s Chief Information Officer, explains that it’s normal for safety-obsessed companies to have large compliance departments but technology can help alleviate the burden and streamline administrative work.

“We used to have a fairly large fuel tax department. Now, there are only two people for 2,500 trucks. Motive makes it so easy for companies like Bennett to deal with fuel tax,” Hadden says.

Solution

Easy to use, easy to take action

According to Bennett, Motive AI Dashcams are easy to use and swapping the hardware is fast and intuitive, only taking 15–20 minutes. It didn’t take long for Bennett to outfit its entire fleet.

With Motive, Bennett is “putting together proactive pieces with the dash cam telematics,” according to Baker. “This enables Bennett to review incidents in real time, see exactly where issues occur, and mitigate those issues in the future. It also empowers more robust driver training. With the data collected from the Motive, Bennett can show drivers how they can improve and do a little better every day.”

Single source of truth

Beyond cost savings, Motive also saves Bennett employees time by having more critical functions in one place. With Motive, Bennett can streamline its data management and find the information it needs fast.

“Once set up, the alerts go directly to the parties that have a vested interest in that information. It saves me and my team from manually touching every single piece of data,” says Jared Whitson, Director of Safety. 

Praveen Boppana, CTO, recalls the transition to Motive. “Motive has invested significantly in product development. The introduction of AI dash cams provided us with high-quality video and the coaching component that improved driver behavior.”

The real-time data obtained has enabled Bennett to monitor fleet operations closely, ensuring safety and compliance while enhancing operational efficiency. 

Addressing Challenges and Creating Solutions

A significant challenge that Bennett faced was the loss of crucial video evidence during accidents due to power disconnections. Bennett brought this issue to Motive, seeking a rapid resolution. “We presented our challenge to Motive’s team and they responded quickly with a battery backup feature that ensured Bennett could access important footage even if the vehicle loses power after an accident. This new capability from Motive is vital for legal and safety purposes,” said Whitson.

Results

Improved CSA Scores

Having Motive AI Dashcam footage and driver analytics on hand enables Bennett to enact meaningful change. Chris says that the footage allows them to be much more direct and deal with situations in real-time as they are happening.

Monthly safety meetings are now much more focused and specific, which in turn is having a companywide effect on CSA Behavior Analysis and Safety Improvement Category (BASIC) scores. Whitson says, “We’re seeing our compliance numbers internally improve drastically. We’re also seeing the CSA Basic in hours of service improve.”

Operational efficiencies and cost savings

Motive has also spurred improvements throughout the organization, leading to significant time and cost savings. Data analysts and compliance personnel can easily access the information they need, which enables departments like fuel tax to operate much more efficiently, even with a large fleet.

But the most immediate ROI comes from litigation mitigation. All Bennett executives agree that the Motive AI Dashcams have empowered the company to protect its drivers and its reputation better than ever before.

Whitson says, “There’s a solid return on investment in regards to dash cams. It has changed the industry. No other tool will provide such an immediate ROI from a protection or liability standpoint.”

Establishing a culture of safety

Motive plays a pivotal part in helping Bennett protect its people, assets, and community. “I get excited about the potential to learn and change behavior and become a safer fleet from the Bennett Family of Companies’ standpoint, but also about making the industry as a whole safer,” says Whitson.

With Motive, Bennett strives daily to be the safest and most responsible partner within the transportation and logistics industry. “The dash cameras have helped us tremendously with safety in our industry. They help us protect ourselves, protect our drivers, and the motoring public,” Taylor says.

Building a long-term partnership

“Motive feels more like a partner than a vendor,” explains Boppana. This perception is rooted in the collaborative nature of the relationship where Motive consistently demonstrates its commitment to understanding and addressing Bennett’s unique business needs.

Motive provides more than just technology. “Motive didn’t just give us a product. They came alongside us and proactively resolved a lot of future issues because our goals aligned,” Baker says.

With a long-term partnership established, Bennett and Motive continue to achieve results together. “I’ve spent a lot of time with the Motive team and I would rank them in the top three partners I’ve worked with in my career. When we’ve needed Motive, they’ve been there for us,” says Hadden.

The testimonials, statements, and opinions presented on this webpage reflect the real-life experiences of individuals and/or companies who have used our products and/or services. Individual results may vary and past performance is not a guarantee of future results. The testimonials presented on this webpage were voluntarily provided and not paid.