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Company | Case Studies

Firefighting’s Finest improved driving scores by 70% in 3 months.






Meet Firefighting’s Finest

Everyone knows moving is stressful. But did you know that 45% of people claimed moving was more stressful than starting a new career, raising a child, or even getting divorced?


That’s why Nate Douglas decided to focus specifically on reducing his customers’ stress when he started a side-gig moving company called Firefighting’s Finest with a few fellow firefighters back in 2001. Douglas, now Fleet Director, knew that in order to beat the competition, Firefighting’s Finest would have to deliver an elevated experience through its frontline teams. The company would need to ensure a high-quality move by hiring and training the right personnel and holding them to strict standards like uniform appearance and on-time performance. And Firefighting’s Finest caught on like wildfire. The company’s laser-focused attention to detail and customer-centric approach turned a side-gig into a premier moving company with a 47 vehicle fleet stretching across Dallas, Houston, and Austin, Texas.

Struggling to get the right visibility


As Firefighting’s Finest began to expand operations, the company turned to fleet management solutions to support its quality service levels and streamline daily operations. Before Motive, formerly KeepTruckin, Firefighting’s Finest worked with another telematics company, but said that experience was painfully fragmented. First, because that former vendor didn’t offer an integrated platform. And second, because they didn’t offer a dual-facing camera to provide instant detection of high-risk behaviors.


“We needed a solution that provided more context around our driver’s in-cab behavior,” says Douglas.


The company’s operations leaders decided to look for an all-in-one solution, and discovered Motive’s comprehensive fleet management platform to help coach high-risk driver behavior and identify inefficiencies.



Using Motive’s dash cams to tailor coaching


“Ninety percent of my job is watching, managing my team,” explains Douglas. “Before purchasing Motive’s dash cams, I’d follow up with my driver to get more context. There would be a lot of back and forth to identify what happened. Now, I check the camera footage as the first step in my investigation.”


Now, having actionable camera footage gives Douglas a clear opportunity to coach his drivers on how they can improve during his monthly safety meetings. Douglas appreciates how his drivers are more accommodating to his incident inquiries because he has hard video evidence from both the road and in the cab.


DRIVE, Motive’s proprietary risk score, helps Douglas identify which drivers need more coaching and which drivers can be rewarded for safe driving. By providing concrete numbers and hard data to back them up, DRIVE helps his team stop crashes before they even happen.That’s because DRIVE is designed to determine the risk profile of a driver relative to their peers by comparing behavior across our network of hundreds of thousands of connected vehicles. This approach helps to objectively identify high-risk patterns of negative behavior with an unprecedented level of accuracy: DRIVE can objectively predict your drivers at the highest risk of accidents 5x more accurately than the industry standard.


As a result of using DRIVE, Firefighting’s Finest gains a clear distinction between poor, average, and high-performing drivers based on their individual performance. Through DRIVE Insights, the team understands exactly how specific driver behaviors like braking and speeding impact their DRIVE risk score over time. The team can then tailor coaching efforts with insights on who exactly to coach, and what specific behaviors to coach them on, and easily see the impact of their coaching on their DRIVE score.


Not only can the team ensure greater safety using DRIVE, but they can also communicate more effectively, track the impact of coaching efforts over time, and create a culture of safety.



Fixing high-risk behavior and rewarding good drivers


As technology improves, its impact on companies and employees evolves as well. While introducing a driver-facing camera certainly improves safety, incorporating any new technology takes some adjustment. “Drivers were not excited at first because they thought that we would be watching them all the time.” But, as Douglas tells his team, “If you’re driving correctly, I will never review your dash cam footage.”


Motive’s driver distraction, close following, and cell phone detection models minimize false alarms, only alerting Douglas when his drivers are actually displaying unsafe behavior.


“Every month, I host a safety meeting to educate our drivers on best practices and resolving road issues,” explains Douglas. “I use real driving examples, captured through Motive, to guide my classes. As a result, we’ve seen a 70% improvement in our driving [DRIVE] scores in the first couple of months.”


Thanks to DRIVE, Douglas gives out a monthly and quarterly award to his fleet, including a monetary reward and company-wide recognition for safe drivers. He uses each team member’s DRIVE score as the determining metric. “These awards push the drivers to show up on time, wear their uniform, and drive safely,” notes Douglas. “Motive gives me an impartial metric to point to when awarding a driver each month.” Happier drivers. Better retention. Fewer accidents. That’s a win, win, win.


When creating Firefighting’s Finest way back in 2001, Douglas knew that delivering an exceptional experience was key to the company’s success. And now, thanks to Motive’s instant and actionable DRIVE score, he can coach, incentivize, and reward his teams for delivering on that core promise. Because when drivers are on time, professional, in crisp uniforms, and arrive with their customers’ belongings safely and accident-free, they earn their trust and win their repeat business.

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