FLEET DRIVER COACHING

Drivers can receive alerts while driving to correct issues immediately with the Motive AI Dashcam. With up to 99% accuracy, the Motive AI Dashcam detects more than 15 unsafe driving behaviors, including cell phone usage, drowsiness, and close following. When an unsafe behavior is detected by the AI Dashcam, the driver receives an audio or visual alert through the camera. 


Managers can easily customize their coaching setup to focus on the behaviors that matter most. Enable in-cab alerts to coach drivers in real time and only escalate issues to the Motive Dashboard for manager review if the unsafe behavior persists.

Motive makes it easy to coach drivers virtually through the Motive Driver App. Managers can also coach in person or virtually using Coaching Sessions. 

Instead of coaching one safety event at a time, Motive’s coaching workflow automatically identifies all drivers and behaviors that require attention. When you start a Coaching Session, you see a comprehensive view of your drivers’ coachable events, unsafe driving patterns, and coaching history. 

Pro Tips clearly explain each behavior, their associated risks, and ways to prevent them going forward. And with false positives removed by the Motive Safety Team, you can push all safety events to the Driver App so drivers can self-coach.

It’s now easier than ever to recognize and reward your drivers for the smart and safe decisions they make on the road. Motive automatically identifies positive driving behaviors like safe distancing and alert driving:

• Safe distancing: A driver slows down quickly and creates a safe following distance after being cut off by another vehicle.
• Alert driving: A driver shows exceptional awareness by quickly reacting to unexpected obstacles, such as swerving vehicles, road debris, animals, or pedestrians. Or they yield promptly to fast-approaching emergency vehicles.

The Motive Safety Team has two key objectives when they immediately review safety events and potential collisions:

1. Remove false positives.
2. Identify positive driving.

With other solutions, safety managers have to spend time reviewing each video and tagging them for positive behaviors. But with Motive, this happens automatically to save time. Safety Managers can start coaching sessions by reinforcing positive driving behavior, building driver trust and a stronger safety culture.

Motive’s safety solution gives you granular control over safety event video capture, in-cab alerts, and Safety Scores. Tailor your safety program to your company’s needs and decide which events to detect and at what thresholds. 

In the Motive Dashboard, select the behavior you want to set a threshold for and adjust the slider. Take cell phone usage as an example. You can set speed and duration thresholds for both capturing event video and sending the driver an in-cab alert.  

There are two ways Motive customers customize their safety program to avoid being bombarded with safety videos or exposed to liability:

1. Alert drivers in-cab without capturing event video.
2. Capture video only if drivers ignore in-cab alerts.

The Motive Safety Score helps you show appreciation for drivers. It makes it easy to:

1. Identify your fleet’s top performers.
2. Highlight excellent drivers with recognition or bonuses.
3. Reward drivers who are consistently improving.

There are two easy ways to include Safety Score in your incentive program. To get recognition or a bonus, drivers need to do one of the following:

1. Meet minimum score requirements.
2. Earn different rewards depending on where their score falls.

You can layer on additional bonuses to encourage specific behaviors. For example, drivers can get rewarded if they meet a challenge of the month, like:

• Have zero speeding violations
• Have zero cell phone usage events
• Complete all coaching videos

Drivers can also earn bigger rewards if they meet annual targets, like having zero preventable accidents or keeping a “Good” Safety Score for the entire year. 

And coaching goes beyond safety incidents. Add incentives for performing well on roadside inspections, reducing HOS violations, and completing DVIRs.

Bonus: Don’t forget to recognize your top coaches. You can measure and track their progress with Motive’s coaching reports.

Motive makes it easy to focus on drivers who need coaching. The Coaching section of the Motive Dashboard displays drivers that need coaching based on their coachable events.

See the step-by-step process here in our Help Center.

Coaching with Motive’s Driver Safety Platform can have a massive effect on your fleet’s overall efficiency. Fleets that use Motive spend 31% less time reviewing dash cam videos and coaching compared to legacy systems. This saves your business time and improves safety outcomes. Depending on the industry, Motive enables 10 safety coaches to support 5,000 drivers.

When rolling out AI dash cams, take a coaching-first approach.

• Recognize safe driving habits. Prepare clips that highlight driving and play them in the break room or in safety meetings to build drivers’ confidence in dash cams. The Motive AI Dashcam identifies positive driving behaviors automatically, making it easy to reward drivers for responsible driving behavior.
• Track Safety Scores to celebrate and reward drivers. The Motive Safety Score shows when a driver’s driving performance improves. When scores improve, give your drivers credit and reward them for a job safely done.
• Create a structured coaching process. Clear guidelines for improvement help drivers feel supported, not penalized. Focus on progress instead of punishment to build a culture of safety.

Motive proactively protects your drivers and bottom line with AI dash cams. HD footage improves visibility, expedites incident investigations, and exonerates drivers. Most video events default to 15 seconds. Customers tend to prefer this because they can see what happens both before and after the event is captured.

Along with clear video footage, Motive provides personalized, timely feedback to drivers on critical unsafe behaviors. We also enable safety managers to maintain a record of coaching activity. Our in-house safety team reviews events, so safety managers can prioritize the drivers that need coaching.