Over 1 million drivers and 60,000 fleet choose Motive for their fleet management needs. Some of these fleets have different types of drivers: long-haul drivers, who have to comply with the FMCSA’s ELD mandate, and short-haul drivers, who generally don’t have to comply with the mandate.

Despite being mixed fleets, these trucking companies have installed Motive across the board.

What makes them buy the Motive fleet management solution?

Here are four reasons fleets of all types choose Motive for their fleet management requirements.

1. Increased efficiency and lower cost of operations through asset tracking and management

Increasing dispatcher efficiency and reducing detention time can significantly improve your bottom line.

Detention time can cost up to $1,280 per driver per year. Extended detention periods can also have a negative impact on safety.

Historically, the trucking industry has faced detention problems. However, with the right data and tools, you can decrease the detention time for your fleet.

Motive offers real-time GPS tracking that increases efficiency by eliminating paperwork and administrative burden. With GPS tracking and location history, you can also identify busy roads and plan routes more smartly to save time and money. Moreover, with geofencing, you know exactly when a driver enters or exits a specific location. This allows you to identify where drivers are being held for long periods of time.

With this information, you can optimize your pick-up and drop-off times to minimize route delays and detention, increasing efficiency. This leads to drivers spending more time on the road, better customer service, and more on-time deliveries.

Customer quotes

Carvana uses Motive’s Vehicle Gateways, real-time GPS data, and geofencing to understand exactly when vehicles depart, arrive, and complete customer appointments. With precise arrival and departure times, the team redesigned its scheduling engine around actual trip durations instead of estimates, improving on-time deliveries by 10% and cutting average minutes-late by about 20%. “If we know a delivery isn’t going to make its window, we can call well in advance instead of reacting after the fact,” explains Bethany Burney, Lead Product Manager at Carvana.

Learn more about how geofencing can help improve productivity.

2. Responsive customer support available 24/7

To stay competitive in the industry, drivers and fleet managers need an active support system that is readily available to assist them and answer any questions they may have.

Motive’s customer support is available 24/7. With Motive, you have instant access and can call at anytime if you have issues, instead of waiting for hours before someone responds.

Customer quotes

Here is what Gregory Bohannan from Bohannon Transport, has to say about Motive’s support.

“We haven’t had any issues but a couple of questions, and the Motive support, as far as answering our questions, assisted us 24/7. That was our problem with other systems—not having anyone [to assist us].”

Matt Myers, Fleet Supervisor at CSX Intermodal, says the following about Motive’s customer service and quick response time.

“With Motive, I get through to a person right away. Our drivers have also been impressed with the support. If they have a question, they get an answer within five minutes,” added Matt Myers.

Holly and Joe Mrazik, the married couple who has been driving for 15 years, were previously using Omnitracs. They faced several issues with the device, so they switched to Motive and immediately noticed the difference in the quality of customer support.

“The best thing about it has been the great support. We are so used to being put on hold for thirty to forty minutes when trying to get support. We were amazed by how quickly we got to talk to a person [at Motive] who actually knew what they were talking about. We love the customer support.”

Here are some stats* that reflect our commitment to providing unparalleled customer service in the trucking industry.

  • In the first 6 months, we successfully resolved over 51,000 cases
  • 90 percent of the customer emails we received were responded in less than 20 minutes
  • We had a 95.1 percent phone pickup rate with a 91 percent customer satisfaction rate
  • 73 percent of those phone calls were answered in less than 60 seconds

(Data source: Motive’s customer service database)

3. Easy to use 

The trucking industry is evolving. Your success with technology means your team knows how to use it and can do their job better because of it. If the technology is not intuitive or requires extensive training, it’ll be a headache. This is especially true when it comes to fleet management software.

We’ve built Motive’s technology with drivers in mind, and according to our customers, it’s just about the easiest fleet management solution in the market.

Our technology offers:

  • A clean and simple interface
  • A robust system of useful fleet management features
  • An easy-to-use reporting system

Customer quotes

Here’s what Rick Roache, Safety & Compliance Manager, at DDI Transportation Inc. has to say about his experience with Motive.

“Motive is easy to implement, easy to use, and has made something that we thought would be difficult, simple and pleasant.”

4. Improved fleet safety

Fleets choose Motive because safety is often their number one priority.

The ability to identify at-risk drivers, monitor trends in driving behavior, coach them effectively, and improve fleet safety is a huge benefit for fleets of all types and sizes.

The Motive fleet management solution gives all the tools necessary to do all that and more.

With the Motive Driver Scorecards feature, you can easily identify at-risk drivers with the help of automatically calculated safety scores. Drivers are ranked by safety scores and by risky driving behavior, such as hard cornering, hard braking, and hard acceleration.

You can combine the Driver Scorecards feature with the Motive Smart Dashcam to significantly improve driver coaching.

With video footage, coaching is based on facts—not assumptions. You can show drivers their dash cam footage, so they can see exactly how they need to improve and come up with a plan to adjust their driving habits.

JMS Transportation layered Motive AI Dashcams and safety tools onto their existing ELD deployment to move from reactive reporting to real-time, behavior-based coaching. Motive’s safety team now flags the most critical events, allowing the safety manager to focus only on drivers who need coaching instead of spending hours reviewing every clip.

Customer quotes

Heather Walerius, Safety Director for JMS Transportation, said:

“Since investing in Motive, our accident rate has declined by at least 50%. We’re becoming a more profitable business.”

Norman Bright, a Fleet and Safety Manager at Woodford Oil, reduced hard acceleration events up to 70 percent with the Motive safety features and the Smart Dashcam.

“Motive Driver Scorecards and Smart Dashcam footage have made our coaching much more effective. In four short months, we’ve seen a significant decrease in critical events, including hard braking events cut in half and an almost 70 percent reduction in hard accelerations,” says Norman Bright.

Learn more about the Motive Fleet Safety and Coaching and the Motive AI Dashcam, and how it can help fleets of all types improve safety and safeguard their drivers.

Read JMS Transportation’s full story on why JMS Transportation switched to Motive.

If you have any questions about the Motive fleet management platform, call 844-325-9230. Our 24/7 customer support team is always available to help you.

* Customer support stats are from the first half of 2019.