Coaching is one of the most effective ways to improve driver safety. But how do you coach well at scale?
- How do you have a conversation with your driver and show them what they need to improve when they’re out on the road or in the field?
- How do you do it in a timely way when you’re managing hundreds of drivers?
- How do you ensure every manager is delivering feedback consistently?
At Motive, tools like Integrated Coaching and the ability to review safety events in the Driver App have helped you manage this complexity. But we wanted to make coaching even more timely, consistent, and scalable.
That’s why, at Vision 25, we introduced Motive AI Coach, the first and only AI avatar that automatically delivers personalized coaching to your drivers.
Scalable, personalized coaching powered by AI
AI Coach is entirely AI-generated — including the video, the audio, and the script — and personalized to reflect each driver’s performance over the past week.
Each session starts with positive reinforcement, recognizing a behavior the driver did well. That makes them more receptive to feedback on areas they need to improve.
Motive automatically highlights the most severe safety events with the biggest impact on each driver’s Safety Score, giving drivers clear context on what they can do to improve — and why it matters. Just like a real coach would.
And AI Coach goes beyond safety. It can also provide feedback on fuel efficiency, compliance, and more, helping improve driver performance across the board.
You can choose from a number of pre-generated avatars or — coming soon — record your own, so drivers hear feedback from someone they know and trust. That personal touch makes coaching more effective, and more human.
Coaching activity is automatically tracked in the Motive Dashboard, so managers can view complete AI Coach videos at any time. This creates a consistent, auditable record that supports compliance and helps reduce legal risk, especially in unionized environments.
What this means for your fleet
- Provide immediate feedback: Fleets take 16 days on average to coach a driver after an event. With AI Coach, drivers get personalized feedback in a fraction of the time — and in the future, instantly.
- Save time: Reduce the time spent planning and delivering coaching sessions by up to 100%, without sacrificing quality or consistency.
Timely and consistent coaching is one of the biggest roadblocks to driver safety. Motive’s AI Coach changes that, allowing us to deliver personalized feedback instantly, and at scale, without overloading our team.
In less than six months, by combining Motive technology with our safety program, we’ve already seen a 20% reduction in injuries — an exceptional achievement in this industry.
AI Coach is now in closed beta. Request a demo today. And if you’re interested in seeing where the next frontier is headed, check out The Guide to AI in Fleet Management.
