When we launched as KeepTruckin in 2013, the world was a different place, with different priorities and ways of operating. As the world evolved, customers’ needs changed, and so did our business. It became clear that KeepTruckin solved problems far beyond the realm of trucking, in every industry powering the physical economy. It was time for our brand to reflect all the industries we serve. Last spring, with this broader vision in mind, KeepTruckin rebranded to Motive. 

An inspired purpose drives our brand

Motive is for the builders, growers, makers, and movers who work tirelessly to serve customers across the supply chain. Our technologies help businesses work faster, safer, and smarter. There are on-time deliveries to make, accidents to avoid, routes to navigate — and Motive is the catalyst to help you get there. 

From construction and agriculture to manufacturing and distribution, commercial fleets must connect and automate their operations to keep pace with demand. Studies show that when fleets automate their operations, they reap the benefits. A recent study found that fleets saved up to 13% on fuel costs using the Motive Automated Operations Platform. 

Through this integrated platform, Motive empowers fleets in all they do. To streamline fleet operations, Motive’s IoT data platform connects vehicles, equipment, and facilities to the cloud. Powered by artificial intelligence (AI), Motive applications automate driver safety, spend management, compliance, fleet tracking, fuel monitoring, and more. These AI-based tools bring real-time visibility to every aspect of your fleet business, opening up a world where fleets can resolve problems as quickly as they start.

Motive technology delivers real results

Organizations operating fleets with Motive experience results like:

  • $1M in average business savings per organization.
  • Up to 2x faster time-to-value than with previous providers.
  • 69% greater AI accuracy.
  • $500,000 saved in fuel costs in a single year.

Improve driver safety and operator awareness

In every corner of the physical economy, Motive customers are using the AI Dashcam to improve safety and operator awareness. “These AI Dashcams are worth a million dollars,” says Tom Abrams, CEO of Reliable Carriers. “There’s simply no price you can put on how valuable these cameras are to our business.”

At Kentuckiana Trucking in Clarksville, Indiana, Dispatcher and Driver Safety Manager Wayne Milby has noted a decrease in accidents since last winter, when Motive AI Dashcams were installed across Kentuckiana’s fleet. 

“Since implementing AI Dashcams in January, we’ve seen a 30-40% drop in fender-benders,” Milby says. “The AI Dashcam has inspired one of our most aggressive drivers to completely change his style of driving. When we first implemented dashcams, the driver’s habits triggered four or five unsafe driving alerts a day. Now, that driver may get one alert every few weeks. It’s been an amazing improvement.”

Consolidate systems and implement real-time tracking

Motive customer Expressway Logistics in Columbus, Ohio, hauls and delivers a variety of freight. In 2017, the company switched to Motive after trialing suite of easy-to-use compliance management tools to automate ELD compliance and improve the safety and efficiency of the fleet’s operations. After working with Motive to consolidate systems and implement real-time tracking, the team is operating on a new level.

“The system we were using before didn’t even look like a log. It had a grid, but it had funny lines,” said Ellen McDonald, Safety Director at Expressway Logistics. “We made the switch in 2017, and Motive is so simple for our back office and drivers. It really is. It’s quicker, faster, and it monitors everything for me.”

Motive, inspired by our customers

Capabilities like these are only the beginning of what the Motive integrated platform can achieve. As we celebrate the possibilities of this new chapter, we’ll continue to be inspired by our customers and the innovative ways they use Motive technology.