Many companies rely on dash cams to protect their business and promote safe driving habits. But not all drivers are on board. While most drivers understand the value of a road-facing camera, many still consider driver-facing cameras quite intrusive. So how can companies implement dual-facing dash cams without losing their drivers’ trust? 

In a recent webinar, two Motive experts partnered with Freight Waves to discuss how choosing an AI-powered dash cam can help companies find the balance between promoting safety and protecting privacy. Here are some key takeaways from their discussion.

How do AI dash cams promote safety?

Accidents happen, but 87% of them are preventable. In the webinar, Motive’s Director of Product Management Abhishek Gupta discussed how the right AI-powered dash cam should help you predict and prevent accidents by detecting unsafe behaviors like:

  • Cell phone use
  • Close following
  • Seat belt use
  • Rolling stops
  • Distracted driving
  • Harsh driving

The Motive AI Dashcam can accurately detect unsafe behaviors 89% of the time. That’s more than Lytx (61%) and significantly more than Samsara (15%). Once the behavior is detected, the Motive AI Dashcam automatically provides personalized, video-based coaching within the Motive Driver App. Saving your safety department time and helping your drivers improve.

How can AI dash cams protect driver privacy?

Most drivers don’t want dual-facing dash cams because they don’t want “spyware” in their vehicle. And that’s understandable. But there are dash cams on the market with key features to promote driver privacy. For example, the Motive AI Dashcam gives drivers the option to disable the driver-facing camera while they’re off duty. Admins can activate Driver Privacy Mode for the entire company, a group, or an individual driver. Motive automatically enables Driver Privacy Mode when the engine is off and during sleeper berth status.

How can companies get driver buy-in on dual-facing dash cams?

In our recent webinar, Motive’s Head of Regulatory Affairs Travis Baskin discussed the seven steps each company can take to get driver buy-in on dash cams. Each step is important, but the sixth step to “Find champions” is very key. Because drivers trust other drivers. So if you can find drivers who understand the benefits of dual-facing dash cams, encourage them to champion the cause and share their thoughts with other drivers. Here’s a short video of three drivers doing just that:

Watch the webinar recording to hear the full discussion around how AI dash cams can promote safety while protecting driver privacy. Or visit our driver safety page to learn more about the Motive AI Dashcam and other ways Motive products can help your business enhance fleet safety.