When a severe collision happens, every second counts. Fast emergency response can be the difference between life and death, especially if your driver is incapacitated in a remote area or transporting hazardous materials. According to the Transport Canada, National Collision Database, 74% of commercial vehicle fatal collisions happen on rural roads and approximately 25–35% of fatal collisions involving heavy trucks occur in rural areas.
In these critical situations, getting drivers immediate help is crucial. That’s why Motive, in partnership with RapidSOS, developed First Responder. This new solution which expedites emergency response for commercial vehicle drivers launched in the U.S. last year, and is now available to Motive customers driving in Canada and Mexico too. With survival rates increasing by 13% for every minute first responders arrive faster, this feature provides a priority line to N911 emergency services and programmatically shares critical data when it’s needed most. No more waiting on hold with control centers—drivers now receive life-saving help faster, reducing fatalities and severe injuries.
Get the fastest emergency response possible.
Immediate help starts with accurate collision detection. Motive’s industry-leading AI detects 99% of severe collisions and immediately uploads video of the incidents. Our Safety Team of 400+ experts then reviews the video in as little as 30 seconds to confirm the collision. Safety managers are alerted with critical video and telematics data.

In the event of a severe, life-threatening collision, Motive and RapidSOS accelerate the emergency response process by:
- Generating a priority phone number that bypasses long wait times and connects directly with local emergency dispatchers. The Emergency Control Centers working with RapidSOS cover 97.5% of the Canadian population. Managers decide whether to make the call, taking control of the emergency response process.
- Programmatically sharing life-saving data, including vehicle location, driver name, time of impact, make, model, and license plate, directly with first responders, ensuring the most effective resources are deployed quickly. Data is shared once the manager makes the phone call.
- Providing live streaming and updates through the Motive Dashboard and Fleet App, giving your safety team real-time visibility that first responders are notified.

Throughout the process, you have the information you need to quickly get your drivers the help they need and reduce legal exposure. Using the First Responder feature allows for faster, more informed emergency response with real-time visual information.

“I cannot overstate the importance of a technology that initiates rapid emergency response,” said Jared Whitson, Director of Safety for the Bennett Family of Companies. “The preservation of life and the prevention of further injury is dependent on seconds, not minutes. Motive’s AI-powered collision detection and First Responder will bring an essential layer of safety to drivers and provide organizations with confidence that accurate information is provided to emergency services. This technology will set a new standard for the industry.”
Deploy the right emergency resources.
By programmatically sending life-saving data, Motive First Responder ensures that the most effective emergency services are deployed to provide higher-quality care at the scene:

- Accurate location: Precise latitude/longitude coordinates allow first responders to quickly locate the vehicle, even in busy traffic.
- Time of impact: Knowing when the collision happened helps first responders anticipate risks, such as potential fires.
- Make and model: Vehicle details inform extraction procedures, particularly for electric vehicles prone to fires or large tractor-trailers that require blockades.
- Driver identification: Safety managers can alert emergency medical services to any health conditions.
- Vehicle identification: If hazardous materials are onboard, safety managers can notify dispatchers so fire departments can prepare accordingly.
A critical step toward achieving zero harm.
While Motive’s goal is zero harm and zero preventable accidents, the reality is that accidents do happen. First Responder is a critical step toward achieving zero harm and saving lives, transforming the way we support drivers when they need it most. Contact us to learn more about how Motive is raising the bar for Driver Safety.



