Fleet and safety managers face growing challenges when it comes to delivering effective, personalized coaching. Many oversee dozens of drivers, sometimes 50 or more, and each coaching session can take 20 to 30 minutes to prepare and deliver. That time adds up quickly, leaving teams vulnerable to preventable safety incidents.
The average cost of a medium- to heavy-duty vehicle crash is over $148,000, not including legal fees, downtime, or damage to your organization’s reputation. And the impact goes beyond finances; collisions can result in serious injuries or loss of life, and cause long-term stress, anxiety, and trauma for drivers, passengers, and others affected.
To address efficiency and financial challenges, Motive introduced AI Coach, the first AI-powered avatar that delivers personalized driver coaching at scale. Organizations can choose from preset avatars or create custom avatars that mirror an individual’s face and voice, bringing a familiar presence to every coaching video. Each session provides tailored feedback, highlighting key events and offering actionable insights to continuously improve driver safety and performance.
Now, Motive is giving teams even more flexibility in how they deliver AI Coach video recaps and help in driving higher engagement from their drivers. The latest updates to AI Coach include:
- Group enablement: Control which driver groups receive AI Coach recaps, or extend access across your entire organization so all eligible drivers can participate.
- SMS and push reminders: Automatically remind drivers to watch their recaps, increasing completion rates and reducing manual follow ups.
- Recaps via webhooks: Deliver weekly coaching videos directly through your own systems for a seamless, integrated experience.
Target and scale AI Coach with group enablement
Not every driver needs the same level of coaching at the same time. With AI Coach Group Enablement, organizations can control which driver groups get access to AI Coach recap videos or extend access to the entire organization, giving managers more flexibility and oversight.
AI Coach scales at an organization’s pace, allowing it to focus coaching efforts where they will have the most impact. Whether organized by region, customer, contract, or risk level, Group Enablement aligns with how organizations already operate. You can now:
- Deploy AI Coach selectively to driver groups or to all your drivers for targeted, flexible coaching.
- Deliver personalized, AI‑driven feedback to the drivers who need it most while maintaining efficiency.
- Align AI Coach access with how organizations already categorize drivers by region, customer, contract, or risk profile.
By tailoring AI Coach deployment, organizations maximize impact and keep coaching relevant, efficient, and seamlessly integrated into daily operations.
Boost coaching completion with automated reminders
AI Coach SMS and Push Reminders make it easier than ever to keep drivers engaged and on track with their coaching. Automated notifications can help increase AI Coach recap video completion rates while eliminating the need for managers to manually track progress or send follow‑ups.
Drivers receive coaching reminders through SMS, push, and in‑app notifications, ensuring they never miss reviewing an AI Coach recap video. Those who don’t review their AI Coach recap videos on Monday are automatically reminded on Tuesday and Friday to complete their training. Organizations can now:
- Deliver coaching reminders through SMS, push, and in‑app notifications so drivers can easily access and complete their AI Coach recap videos.
- Automatically follow up on missed recaps to keep more drivers engaged in their coaching, give managers back time, and strengthen safe driving habits over time.
With consistent, automated reminders, you can maintain steady coaching participation, strengthen safe driving habits, and improve overall safety performance.
Deliver AI Coach recaps through your own systems and tools
With AI Coach Recaps via webhooks, teams can seamlessly deliver weekly coaching videos through their own in-house tools and platforms. This flexibility allows coaching to fit naturally into each driver’s workflow.
Recaps can be viewed directly within familiar driver tools so every driver gets timely, relevant coaching in the tools they already use. With Recaps via webhooks, organizations can now:
- Deliver weekly AI Coach recap videos directly through existing systems using webhooks for a fully integrated experience.
- Provide drivers with instant access to coaching in the tools they already use, such as in‑cab tablets or existing mobile apps.
- Automatically notify drivers through preferred channels when new recap videos are available so they never miss a session.
- Keep all coaching and performance reporting synced to the Motive Dashboard, even when recaps are viewed in third‑party systems.
Embedding AI Coach Recaps directly into the systems and workflows drivers use today gives organizations the flexibility to deliver consistent coaching without changing existing tools or processes, while keeping reporting and performance tracking centralized in the Motive platform.
Safer and smarter Workforce Management starts here
Motive makes it easy for organizations to manage and engage their workforce at scale, all within the Motive Dashboard and Driver App. The result? Complete visibility across every aspect of your operations in one place. With AI-powered tools that help automate compliance, centralize coaching and training, and simplify everyday tasks, managers can spend less time on manual work and more time building safer, stronger teams.
Explore Motive Workforce Management to learn more, or talk to your Motive representative about adding Workforce Management to your subscription.
