Press Release
Brake Announces New Corporate Charity Partnership with AI Leader Motive to Champion Road Safety
December 18, 2025 · 3-minute read
New partnership combines Brake’s road-safety mission and Motive’s commitment to Zero Harm — customers that used the Motive AI Dashcam reduced collisions by 80% on average1
London, England – December 18, 2025 – Brake, the road safety charity, and Motive, the AI platform for physical operations, are delighted to announce a new partnership to champion road safety.
Motive will join Brake as an Associate Partner, providing vital funding to support Brake’s work campaigning to prevent road crashes, and care for families affected by road crashes. The partnership also showcases Motive’s broader commitment to Zero Harm and Zero Preventable Accidents.
Motive was also a headline sponsor of Brake’s biggest annual road safety campaign, Road Safety Week. This year’s theme, Safe Vehicles Save Lives, raised awareness of the importance of vehicle safety to prevent crashes and protect people. Earlier this year, Motive also reinforced its commitment to safer, smarter operations by sponsoring one of the awards in Brake’s UK Fleet Champions Awards, which celebrates the work of organisations striving to reduce road deaths and injuries caused by work vehicles.
Motive’s mission is to empower the people who run physical operations with tools to make their work safer, more productive, and more profitable. Earlier this year, Motive launched in the UK to bring its AI-powered products for driver safety, fleet management, and workforce management to UK businesses across industries such as transportation, construction, field services, energy, utilities, and the food and beverage sector.
Nyanya Joof, Regional VP, UK Markets at Motive, said: “At Motive, safety is at the heart of everything we do. Our partnership with Brake underscores a shared commitment to making roads safer for everyone and is an important part of our aim to set a new global standard for road safety. We are proud to be a global leader in AI-powered safety, creating world-class technology that helps prevent collisions, protect drivers, and build a safer future for everyone.”
Ross Moorlock, CEO at Brake, said: “We’re delighted by the support that Motive has shown to Brake this year. Their commitment to making roads safer and saving lives is exactly what we look for in a corporate partner, and their donations to our work enables us to do more and to help more families in need. We’re excited to continue working together towards our shared goals.”
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- Estimated based on an internal study of fleets with 150+ active monthly vehicles, in which at least 90% of such vehicles had Dual-Facing AI Dashcams for at least 12 months.
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