The ELD mandate compliance deadline is just around the corner. Trucking companies are now rushing towards ELD implementation by purchasing FMCSA-registered electronic logging devices.

USA Truck — one of the largest over-the-road truckload carriers and capacity solutions providers in North America — also used this opportunity to make sure their carriers and owner-operators are equipped with ELDs before December 18, 2017. In order to ensure that happens, USA Truck has entered into a partnership with Motive.

The company was founded in 1983 as Crawford Produce, Inc. (CPI), starting out with fewer than ten vehicles. They now have over 1,600 tractors, 2,200 team members, and 5,700 trailers in operation.

According to USA Truck, the primary reason for their carriers and owner-operators delayed adoption of the technology was because they viewed ELDs as a costly and time-intensive burden.

To help the carriers and owner-operators that are contracted with USA Truck with their ELD mandate compliance, the company conducted a market research to find the most efficient, effective, and affordable ELD solution. After comparing the top ELD companies in the country, USA Truck chose to partner with us, Motive.

Through this partnership, we will provide ELDs to owner-operators contracted with USA Truck at a 20% discounted rate.

“Owner-operators and small carriers are the lifeblood of our business,” said Jim Craig, EVP of USA Truck. “We have partnered with Motive to help these carriers thrive in a post-ELD mandate environment.”

Craig also added, “While some third-party providers have abdicated any role in this regulatory issue, we are committed to enabling the retention and success of our partner carriers and the needed capacity they provide for our customers.”

Shoaib Makani, Motive’s CEO, had nothing but good things to say about the partnership.

According to Makani, “We’re excited to partner with USA Truck to help their owner-operators and carriers with the ELD mandate transition. This partnership makes the easiest path to ELD mandate compliance more affordable and more accessible than ever.”

Why Motive?

The Motive ELD solution is the easiest and most cost-effective path to ELD mandate compliance.

The Motive ELD is in the FMCSA’s list of self-certified ELDs and it’s packed with incredibly useful fleet management features for commercial drivers and fleet managers.

Request a free demo today.