New partnership combines Motive’s commitment to Zero Harm and Brake’s road-safety mission — customers that used the Motive AI Dashcam reduced collisions by 80% on average.
Motive and Brake, the road safety charity, are delighted to announce a new partnership to champion road safety.
Motive joins Brake as an Associate Partner, providing vital funding to support Brake’s work campaigning to prevent road crashes and care for families affected by them. The partnership also showcases Motive’s broader commitment to Zero Harm and Zero Preventable Accidents.
“At Motive, safety remains at the heart of everything we do,” said Nyanya Joof, Regional VP, UK Markets at Motive. “Our partnership with Brake underscores a shared commitment to making roads safer for everyone and is an important part of our aim to set a new global standard for road safety. We are proud to be a global leader in AI-powered safety, creating world-class technology that helps prevent collisions, protect drivers, and build a safer future for everyone.”
Advancing road safety with Brake
Brake supports people bereaved and seriously injured by road crashes, empowers communities and organizations to raise awareness, and campaigns for safe and healthy mobility across the UK. Motive was also a headline sponsor for Brake’s biggest annual road safety campaign, Road Safety Week. This year’s theme, “Safe Vehicles Save Lives,” raised awareness of the importance of vehicle safety to prevent crashes and protect people. Earlier this year, Motive also reinforced its commitment to safer, smarter operations by sponsoring one of the awards in Brake’s UK Fleet Champions Awards, which celebrates the work of organisations striving to reduce road deaths and injuries caused by work vehicles.
“We’re delighted by the support that Motive has shown to Brake this year,” said Ross Moorlock, CEO at Brake. “Their commitment to making roads safer and saving lives is exactly what we look for in a corporate partner, and their donations to our work enable us to do more and to help more families in need. We’re excited to continue working together towards our shared goals.”
Motive’s mission is to empower the people who run physical operations with tools to make their work safer, more productive, and more profitable. Earlier this year, Motive launched in the UK to bring its AI-powered products for driver safety, fleet management, and workforce management to UK businesses across industries such as transportation, construction, field services, energy, utilities, and the food and beverage sector.
For further information, please contact the Brake news team: news@brake.org.uk.
