Adam’s proven track record of scaling sales organizations will accelerate Motive’s revenue growth to meet surging global demand for our AI-powered solutions.
With more than two decades of experience leading high-performing sales teams, Adam Block has been instrumental in helping Motive scale its operations since joining the company two years ago. Most recently, Adam oversaw Motive’s strategic Enterprise sales efforts. Now, as Motive’s new Chief Revenue Officer, he’ll play a critical part in driving our next phase of growth.
We caught up with Adam to discuss his leadership philosophy, his vision, and what’s in store for the next phase of Motive expansion.
Q: How does Motive’s AI stand out in the marketplace?
Adam Block: Artificial intelligence (AI) is at the heart of what makes Motive unique and valuable. For us, AI isn’t a buzz word — it’s a strategic advantage that’s delivering impressive results for Motive customers. Reliable AI detection is what we’re all about. By accurately detecting risk and alerting to it in real time, our AI-powered platform is helping businesses solve some of their most complex challenges. It’s accelerated our enterprise momentum and put us at the forefront of AI innovation.
Watch the video: Why enterprises are turning to Motive.
Q: Motive recently expanded into new markets. What’s next on the horizon?
Adam Block: Expanding into new markets has been a big focus for us. We’ve already made significant progress in Mexico, Canada, and the public sector. In 2025, we’ll continue to scale and operationalize these markets while preparing to launch into other global regions later in the year. Each expansion is an opportunity to deliver Motive solutions to more customers and industries, and it’s an exciting part of our growth strategy.
Q: What are your other priorities for Motive in 2025?
Adam Block: In 2025, we’ll focus on several other key initiatives:
- Reaccelerating growth by concentrating on high-value deals with customers that have ARR over $1 million and $100,000.
- Scaling the mid-market segment by allocating additional resources and driving operational excellence to serve more customers effectively.
- Maximizing sustainable growth through ruthless prioritization and high-quality execution.
- Building a generational company that delivers long-term value to customers and remains a leader in AI-powered operations.
Watch the video: Why Motive’s AI is so valuable for customers.
Q: What accomplishments from your time at Motive are you most proud of?
Adam Block: I’m incredibly proud of the team’s achievements over the past two years. Since I joined Motive, our Enterprise business has grown 300%, and we’ve expanded our market contact by over 500%. In 2024, we saw a 50% year-over-year surge in customers with ARR over $1 million, and a 48% increase in customers with ARR over $100,000. These are important milestones that reflect the growing demand for Motive technology and the impact we’re making in partnership with our customers.
Q: What excites you most about taking the lead as CRO?
Adam Block: I’m excited about the opportunity to build a generational company that delivers long-term value to our customers. Through AI, Motive is transforming the way businesses operate. The work we do matters, whether it’s helping enterprises improve safety, or optimizing productivity across industries. The team, the technology, and the opportunities ahead make this an incredibly exciting time to be at Motive. I’m ready. Let’s go.
To learn more about how Motive’s AI-powered platform is transforming operations, visit gomotive.com/products/platform.
