Press Release

Motive Brings AI-powered Safety, Security and Fleet Management Solution to Mexico

New Motive customers include Spettro Consulting, Mexitrans Mexicana de Transporte, Global Track, Betos Trucking SA de CV, and Transcabo

Motive hires proven sales leader Omar Camacho to lead newly opened Mexico City office, oversee the company’s rapid growth of its sales and operational presence in the region

SAN FRANCISCO – Motive, the AI-powered Integrated Operations Platform, today announced its expansion into Mexico. Businesses across the country now have access to Motive’s integrated suite of driver safety, fleet management, theft prevention, and equipment monitoring solutions.

“Our mission is to empower the people who run physical operations with tools to make their work safer, more productive, and more profitable,” said Motive founder and CEO Shoaib Makani. “We are excited to bring Motive’s industry-leading technology to the businesses that power Mexico’s economy. We have tailored the Motive platform to meet the safety and security needs of our customers in Mexico.”

“Motive has transformed how we manage our fleet and secure our trailers at Mexitrans,” said Carlos Pachecho, CEO of Mexitrans. “The platform’s insights are invaluable, allowing us to make quick, informed decisions. We’re thrilled to partner with Motive and are excited to grow together. This collaboration is key to our success.”

Motive welcomes Omar Camacho as General Manager for Mexico and head of the company’s new Mexico City office. He is a 25-year sales and operations veteran, previously leading teams at IBM, ZScaler, Mongo DB, and Cloudera. Camacho will oversee Motive’s aggressive growth in the region, leading and building a team that delivers exceptional support and service to customers in the country.

With this launch, Motive has tailored its existing products to the Mexican market and is launching new products to solve the unique needs of businesses in the region. Today more than ever, businesses based in Mexico face challenges protecting their drivers, vehicles and cargo, while operating efficiently. Motive’s solutions for the Mexico market include:

  • Security Suite: Motive is launching an advanced suite of security solutions, including an engine immobilizer, door sensors, and panic button to help keep drivers and cargo safe and secure on the road. These new products, together with the Motive AI Omnicam that enables cargo theft monitoring, form the basis of the best-in-class solution for businesses, with the highest standards for the security of their drivers and cargo.
  • Driver Safety: The Motive AI Dashcam has been updated to reflect the unique driving conditions of Mexican roads to help reduce risk and prevent accidents. The Motive AI Dashcam detects and alerts drivers to unsafe behaviors like cell phone use, drowsiness, and close following with industry-leading accuracy, helping customers reduce safety incidents by up to 80%.
  • Fleet Management: Motive gives customers unparalleled visibility into the location, utilization and health of their vehicles and automates major operational workflows for fleet managers, dispatchers and maintenance teams.
  • Equipment Monitoring: Motive’s Asset Gateways, Environmental Sensors, and OEM integrations provide unparalleled visibility and control, with support for all types of equipment.

Motive will showcase its products at several upcoming events in Mexico, including:

Learn more about Motive’s Mexico expansion here or to explore job openings available, visit:

About Motive

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system.

Motive serves more than 120,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.

Visit to learn more.

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