False alerts do more than frustrate drivers. They have the potential to undermine entire safety programs. When an AI dash cam generates false alerts, drivers and managers lose faith in the technology — exposing them to an incredible amount of risk when driver safety really is at stake.
In the webinar Saving Lives with Smarter Tech: What to know when choosing AI, two respected leaders from FusionSite Services and Agmark Logistics explained how Motive’s accurate AI is restoring trust among drivers — transforming the role of AI from distraction to difference-maker.
AI accuracy — the foundation of trust
“AI has power to prevent incidents and protect lives, but only if it performs as promised,” said Gary Johnson, Motive’s head of safety and compliance strategy. “That’s why accuracy, speed, and transparency are really the table stakes in fleet AI.”
Accuracy isn’t just a technical benchmark, Johnson noted. It’s a cultural one. Without it, drivers stop believing in the alerts they receive.
They get that alert fatigue. Without any accuracy, the body just tunes it out.
For Chris Jaffe, senior vice president of technology at Agmark Logistics, that dynamic was painfully familiar. “Our safety team would often say, ‘Oh yeah, we see those driving events, and we just ignore them because every time we look at the camera, we don’t agree with what they’re picking up,’” he explained. “But we’ve had a complete change. Our managers all get the notifications for their drivers. They all coach immediately. The accuracy is great.”
That shift — from ignoring data to acting on it — marked the turning point for Agmark. “Before Motive, we would ignore alerts all the time,” Jaffe admitted. “Our drivers would ignore it, our safety team would ignore it, our executives would ignore it, just because everybody would say ‘It’s not accurate.’”
When accuracy eliminates doubt
Both Agmark and FusionSite Services tested Motive’s AI Dashcam against competing products. “We put trials in of several different dash cameras, and the AI stood out as the differentiating factor,” Jaffe said. “When we were running them side by side, the level of feedback, the instantaneous feedback, the accuracy of the results was fantastic.”
Ryan Ennis, CIO of FusionSite Services, saw the same pattern in his pilot program. “The speed in which events came in allowed you to actively manage your driver population,” he said.
But speed only mattered because the data was reliable.
When you get a provider like Motive, where you have trusted information, you’re able to tell your story as an organization and really impact everyone in a positive way.
The measurable payoff of accurate AI
AI accuracy dramatically improved safety outcomes for Agmark Logistics.
“We had — almost immediately — alerts for distracted driving and cell phone usage and things like that. And then we’d pull up the video, and sure enough, there’s a driver picking up his phone. Sometimes you have to make decisions about somebody’s employment based on this, and if somebody’s sitting there holding a cellphone, it makes it very easy to make those disciplinary decisions.”
Within months, Agmark’s safety team began to trust the system — and results followed.
Our safety scores were averaging in the low eighties. Now our average safety score is 97%. We have almost half of our drivers with a score of 100. They love that instant feedback. It’s become a badge of pride.
FusionSite Services experienced the same cause-and-effect relationship between accuracy and improvement. “When we first installed Motive, with 479 vehicles, we had 76 claims,” Ennis shared. “Year to date, with over 1,000 vehicles, we’ve had one claim. That’s a 98% reduction.”
Accuracy rebuilds trust — and transforms culture
When AI gets it right, safety managers can stop questioning and start coaching.
“The team trusts it now,” Jaffe said.
Watch the webinar Saving Lives with Smarter Tech to see how accurate AI can help your organization move past alert fatigue and build trust.
And why accept marketing claims at face value? See the respected fleet dash cam comparison that put Motive’s AI on top.
