In the high-stakes world of fleet safety, technology isn’t just a tool, it’s a life-saving necessity.
With more than 15 years of safety experience, Tim Guy, Vice President of Safety at RoadSafe Traffic Systems, understands the value of technology that supports safety and accountability.
RoadSafe’s story began with a plan to implement Samsara, a platform Guy had used in the past. But through an open-minded evaluation process, the organization ultimately chose Motive — a decision that has led to greater visibility, smoother operations, and measurable safety outcomes.
This is a story of alignment. A team exploring all options and discovering the right fit.
Moving from safety compliance to safety transformation
After serving in safety roles at companies like Caterpillar and Nestlé, Guy joined RoadSafe, a leader in traffic control and highway sign installation. With safety woven into the company’s DNA, Guy set out to find a proactive technology partner that could support their mission to protect workers and the public.
We needed proactive technology that could prevent incidents, not just record them.
Why RoadSafe chose Motive over Samsara
Though Guy initially favored Samsara based on prior experience, the leadership team, including Guy, made a deliberate decision to explore multiple providers to ensure they selected the platform best aligned with RoadSafe’s long-term goals.
“If we’re going to make this change, it’s going to be a significant investment. Let’s make sure it’s the right one,” he explained.
RoadSafe conducted side-by-side evaluations of Motive and Samsara, measuring detection accuracy, platform usability, and team engagement. The results revealed important distinctions.
Motive surfaced more safety-relevant events during testing and provided tools that were easier to use and integrate into RoadSafe’s workflows. Motive’s support team communicated clearly, addressed RoadSafe’s operational realities, and demonstrated a partnership mindset.
“We weren’t just choosing a product. We were choosing a partner that could help us succeed long-term,” Guy said.
Delivering measurable impact
Backed by Motive’s AI-powered dash cams, RoadSafe gained visibility into behaviors previously undetected. For example, stop sign violations, rarely flagged before, emerged as a top event, offering new opportunities for coaching and prevention.
Motive’s AI capabilities are supported by a dedicated human review team that filters out false positives, saving RoadSafe time and enabling focus on high-impact interventions.
As a result, RoadSafe saw tangible benefits:
- A 20% reduction in OSHA-recordable events
- A 25% drop in maintenance and repair costs caused by accidents
- Clear safety trends across drivers and branches through custom dashboards
- A unified platform that replaced three disparate systems
“Motive gave us the tools to coach proactively. We didn’t have that level of clarity before,” Guy shared.
Empowering a culture of safety
Through weekly reporting and data transparency, RoadSafe fostered healthy competition and accountability among drivers and teams. Safety scores became a source of conversation and improvement.
Meanwhile, Motive’s integrated platform brought together fleet, fuel, safety, and location tracking in a single dashboard. This simplification not only improved visibility, but also reduced the burden on busy operations teams.
Scaling with confidence
With 60+ locations and more than 2,000 vehicles, RoadSafe depends heavily on favorable weather conditions from day to day. During the winter season, when pavement marking slows and more vehicles are off the road, the organization took advantage of this window to complete the installation of Motive’s AI dash cams.
Motive’s streamlined process and flexible scheduling made it possible for RoadSafe to roll out the solution efficiently and consistently across the entire fleet — a key capability Guy prioritized when choosing a partner.
And the partnership extended beyond implementation. Motive listened, adapted, and aligned with RoadSafe’s pace and priorities.
Motive didn’t just install the system. They supported our goals and became an extension of our safety team.
The outcome: a safer, smarter operation.
Motive helped RoadSafe go beyond compliance to shape a performance-driven safety culture. From reducing risk to simplifying complex operations, the impact was clear.
When asked about success, Guy emphasizes visibility, accountability, and simplicity:
“If I can walk a branch manager through a report in three steps instead of 10, that matters. If drivers are reviewing their own videos before we even intervene, that matters. It all adds up.”
With Motive, RoadSafe didn’t just gain a platform, they gained a partner.
See why leading fleets choose Motive over Samsara.
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