To measure and optimize everyday performance, oil and gas fleet leaders need operations data, covering areas like safety, fuel information, and maintenance and utilization.
Find out which data is essential for oil and gas fleets, and how to collect and gather the data needed to strengthen business operations.
Avoiding a common fleet data mistake
Knowing the importance of operations data is a good starting point – but it’s not going to create a competitive edge. Data that’s easy to access, view, and analyze from your entire fleet will help you create that space between you and competitors.
The Motive Integrated Operations Platform brings your oil and gas fleet data together into one, central place. Manage your fleet data in three core ways with Motive:
- Gather. Hardware like the AI Dashcam Plus, asset gateways, and Motive Beacon automatically captures data across vehicles, heavy equipment, and smaller assets.
- View. See everything in a single, integrated platform with focused views for specialties like safety, maintenance, or fuel.
- Analyze. Once data is unified, use Motive Analytics capabilities to make performance easy to understand. Add keywords, and AI will generate a report that you can customize, pin, and share.
13 oil and gas fleet data categories you need to optimize operations
- Driver behavior. AI-powered dash cam video that automatically flags unsafe driving, such as mobile phone use, drowsiness, or harsh braking.
- On-site visibility. Video footage of unsafe conditions, near-misses, and incident evidence on the road and out in the field.
- HOS, driving time, and duty‑status history. Automated logs for driving time, duty‑status changes, and violations.
- Inspection quality and defect trends. Digitized DVIR data for tracking defects, resolution status, and recurring issues across vehicles and equipment.
- Utilization and productivity trends. Location, movement, and dwell time for on‑ and off‑road vehicles and equipment.
- Fuel‑ and idle‑based emissions proxies. Fuel burn, idle time, and utilization data converted into CO₂ proxy metrics and emissions‑reduction reporting.
- Emissions intensity by route and asset. Vehicle utilization and performance trends to model emissions per mile, per route, and per asset class.
- Transaction data. Line‑item visibility into fuel locations, prices, and exceptions to spot waste and fraud.
- Fuel efficiency and consumption trends. Fuel‑transaction and telematics data that quantify MPG, irregular usage, and idling.
- Tax-ready fuel and distance records. Fuel purchase and distance data mapped by jurisdiction to keep IFTA reporting accurate and organized.
- Real-time errors. Fault codes and sensor data that warn before failures occur.
- Fleet health and downtime. Consolidated views of vehicle status, out‑of‑service time, and service history.
- Field equipment maintenance needs. Engine hours and mileage for field equipment and trailers for scheduling usage-based maintenance.
Having the data above can set an oil and gas fleet operation apart — but only if data is captured automatically, unified in one place, and easy to use in decision-making.
5 ways oil and gas fleet data improves operations
Discover how oil and gas companies like yours are using integrated operations data to improve business performance.
1. Improving safety
For oil and gas organizations operating in high‑cost, high‑stakes environments such as the Permian basin – or simply traveling on the highway – reliable and real-time data makes a difference.
With video from the Motive AI Dashcam Plus, leaders can gain an understanding of unsafe driving behaviors in their fleet. Video footage uploads to the cloud within seconds, giving safety managers the context they need to review events, coach drivers in the moment, and enable teams to dispatch help quickly, even in remote oilfields.
Motive empowers us to objectively identify risk and change behavior on the front end, rather than the back end.
2. Improving productivity
Unplanned downtime is one of the fastest ways for oil and gas fleets to lose money. To stay ahead of that risk, leaders should look for maintenance tools that use live diagnostics to create service schedules, instead of relying only on calendar time or manufacturer intervals. That shift from time to condition‑based maintenance directly improves reliability.
Motive’s fleet maintenance product relies on real‑world data — mileage, engine hours, delays — to trigger automatic service reminders.
If you’re taking your vehicle in for a service and you’re letting them know ahead of time what the fault codes are, then that limits the downtime. Because they already have the parts on hand. Motive’s preventative maintenance has reduced our average vehicle downtime from two days to one day, very easily.
3. Measuring sustainability progress
Oil and gas fleets can’t afford to make guesses about sustainability performance. The most effective programs start by turning fleet data into clear, repeatable sustainability metrics that operators can track over time.
Motive’s Fuel Hub centralizes fuel consumption data by driver, vehicle, and fleet, benchmarking it against Motive’s broader network so leaders can see whether efficiency is improving or not over time.
Duncan Oil, for example, uses fuel and engine data to proactively reduce costs, improve utilization, and shrink its carbon footprint. “What we do can cause not only a serious safety hazard, but an environmental hazard, so we want to be conscientious,” says Safety Manager Marc Vanco. “You can use the Motive portal to monitor fuel consumption, and your carbon emissions.”
4. Lowering insurance costs
For many commercial fleets, insurance premiums indicate frequency and severity of incidents. AI‑powered video and telematics give safety teams the leverage they need to change behavior in a way insurers can verify.
KLX Energy Services rolled out Motive’s road‑facing AI Dashcams across its entire 2,000‑vehicle fleet and saw an immediate drop in incidents.
“We started 100% on the Motive road‑facing AI Dashcams. Immediately, we saw a significant improvement,” says Doug Barnette, VP of Health, Safety, and Environment. “Last year, we had four months straight without one vehicle incident, which I had never actually experienced before.”
Because those results were consistent, KLX was able to take clear evidence back to underwriters for lower insurance rates.
Barnette explained, “We took that same message to our insurance carriers and said, ‘Hey, you can underwrite consistency. I know you can’t underwrite these peaks and valleys we have with our vehicle incidents.’ But we’re able to put in front of them the narrative that you can almost plan ‘to a T’ how many vehicle incidents we’ll have each month now based on the technology we’re utilizing.”
For oil and gas fleets facing high risk on rural highways and congested basin roads, that kind of predictable, verifiable performance is a lever for stabilizing and even lowering insurance costs.
5. Preventing fraud
Fuel and card fraud is a cost center for oil and gas fleets, especially when drivers are scattered across remote basins and fueling at a wide range of locations. Motive’s integrated Motive Card ties spend directly to telematics and the Motive Driver App, so transactions are linked to a specific driver, vehicle, and trip in real time. AI-powered fraud alerts automatically identify and auto-decline suspicious transactions.
Not only are we saving 3% annually with the Motive Card, but we are able to automate administrative work that used to take countless hours, and catch fraud as it happens, which was something we were previously unable to do.
Instead of relying on emails and memos to steer drivers to preferred fueling locations, the Motive Card embeds savings into the workflow drivers already use.
Turn straggling data points into one connected operation
When operational data is available in a single platform, leaders gain a control center for operations optimization.
We’re able to save a considerable amount of time utilizing the Motive Card, AI Dashcams, and the AI Omnicam right in the same platform with the telematics and other driver analytics. It’s all tied together, giving us a better and more reliable source of information so we can make better decisions in every corner of the business.
For operators hauling hazardous products in high‑stakes environments, the combination of fewer surprises, higher uptime, and lower cost per mile is what real data‑driven productivity looks like.
Motive’s Integrated Operations Platform helps you gather and operationalize oil and gas fleet data for stronger performance.
Read about what Motive can do for oil and gas fleets, or watch a short demo.
