As a safety manager, monitoring fleet safety can feel overwhelming. Reviewing hundreds of event videos, identifying dangerous trends, and manually coaching drivers quickly eats into your time and resources. With unreliable data and time-consuming processes, legacy safety solutions often make it harder, forcing you to hire and train more staff just to keep up.

Motive simplifies safety management. With the industry’s most accurate AI, expert video review, and automated coaching, you can scale your safety program without scaling your team. Here’s how.

Accurate AI you can rely on

The Motive AI Dashcam detects more than 15 unsafe driving behaviors with up to 99% accuracy, making it one of the most reliable solutions available. Our AI alerts to unsafe behaviors 3x to 4x more than other solutions, and alerts only trigger when they meet strict AI confidence thresholds. When Motive sends an alert, you can trust it’s real.


Easily customize your program to focus on the behaviors that matter most. Use in-cab alerts to coach drivers in real time, and only escalate issues to the Motive Dashboard for review if the unsafe behavior persists. Drivers can correct issues immediately, while you stay focused on the drivers and behaviors that require the most attention.

Expert-reviewed footage with false positives removed

Every video event flagged by Motive’s AI is reviewed by our Safety Team for accuracy before it reaches the Motive Dashboard. This eliminates false positives, so you don’t waste time sifting through irrelevant footage or penalizing drivers for mistakes they didn’t make.


Motive makes it easy to recognize opportunities to coach or reward drivers. Other solutions can cost managers nearly 10 hours a week reviewing false positives or videos with no coachable events. Motive puts time back in your day to focus on high-impact safety initiatives. This expert review service is included for all customers and sets Motive apart.

Automated self-coaching in the Driver App

With Motive, you don’t need a large team for manual, in-person coaching. By removing false positives, safety events can be automatically sent to the Driver App for self-coaching. Unlike solutions that require managers to manually confirm and send events due to unreliable data, Motive gives you confidence that only accurate, verified events are delivered. This automation empowers drivers to manage their performance while freeing your safety managers for more strategic tasks.

Through the Driver App, drivers can:

  • Review flagged events with Pro Tips and manager notes.
  • Track their Safety Score and weekly progress.
  • Identify behaviors impacting their performance.

For situations needing direct attention, you can conduct a live Coaching Session with clear guidance on the behaviors that require attention.

“With Motive, we didn’t need to hire more staff to validate events or coach drivers,” said the Head of Safety for a major oil and gas company. “Drivers can review true safety events and check their Safety Scores right in the Motive Driver App, sparking friendly competition and proactive improvement. This frees up my managers’ time to focus on improving training and reducing vehicle downtime.”

Coming soon: Customize which behaviors are self-coachable, automatically mark events as coached after review, and send targeted training videos to drivers with repeated unsafe behaviors.

Proven efficiency gains

Fleets using Motive spend 31% less time reviewing dash cam videos and coaching compared to legacy systems, leading to significant cost savings and improved safety outcomes. In some industries, this means you can support 5,000 drivers with just 10 safety coaches, compared to the 14 coaches needed with other solutions for manual video review and coaching.

Clint Brocato, Corporate Safety Manager at Murphy-Hoffman Company, shares how Motive’s AI insights are far more accurate than their previous provider, improving driver self-correction and building a proactive safety culture.

“Coaching with Motive is more manageable and efficient,” says Brocato. “Our local teams wear many hats to ensure our customers and employees are taken care of. Motive allows us to save them vital time.”

The bottom line

Motive helps safety managers do more with less. With accurate AI, expert-reviewed footage, and automated driver self-coaching, you can scale your safety programs without adding headcount. The result? Safer drivers, lower costs, and more time for managers to focus on strategic initiatives.

Ready to transform your safety operations? Get started today.