At the Motive Vision 25 conference in Austin, Texas, attendees had the chance to hear a compelling conversation between Bethany Burney, Lead Product Manager at Carvana, and Motive Chief Revenue Officer, Adam Block. Their fireside chat delivered more than just insight—it unpacked how Carvana is redefining customer experience and operational efficiency with the help of Motive technology.
Reimagining car buying: Carvana’s digital-first model
Bethany kicked things off by painting a picture of Carvana’s unique approach to car sales. Known for its towering car vending machines, Carvana empowers customers to shop online from an inventory spanning the entire U.S. Whether it’s doorstep delivery or the joy of “vending” your new car in person, Carvana is pushing the boundaries of traditional car buying.
With millions of cars bought and sold since its founding in 2012, Carvana has grown into a last-mile logistics powerhouse. In 2023 alone, the company completed over 400,000 deliveries—each one dependent on timing, accuracy, and customer trust.
The last mile challenge—and opportunity
Unlike packages or cable installations, car deliveries are major life moments. As Bethany put it, “A hundred percent of people are home when their car gets delivered.” That means missed delivery windows aren’t just inconvenient—they’re unacceptable. Carvana needed to ensure high delivery precision to uphold its brand promise.
Enter Motive. Already a trusted safety and compliance partner, Motive’s telematics capabilities enabled Carvana to dive deeper into route analytics and trip data. The result? A 10% improvement in on-time deliveries and a 13-minute reduction in average lateness when delays do occur.
Real-time transparency for customers
Carvana is also leaning into visibility. Today, customers can track their vehicle’s journey state-by-state—but the vision is a DoorDash-style experience. The goal is for buyers to open the Carvana app and see, in real-time, their vehicle’s precise location, estimated arrival, and last-mile journey—all powered by Motive data.
Tech that powers the fleet
Carvana’s massive 3,000-vehicle fleet uses Motive’s Vehicle Gateways, AI Dashcams, and asset tracking to operate safely and efficiently. These tools aren’t just about internal optimization—they’re foundational to elevating the customer experience.
A win for Workforce Management
The fireside chat also highlighted Carvana’s adoption of Motive’s Workforce Management solution. By integrating driver documentation and scheduling into one platform, the company dramatically reduced last-minute reassignments, minimized downtime, and improved driver satisfaction—all with near-instant ROI.
What’s next?
While Bethany noted that future strategy is above her pay grade, she hinted at Carvana’s ambitions: applying last-mile success lessons to middle-mile operations, expanding customer visibility, and easing pressure on delivery advocates. The overarching mission? Lighter loads, happier employees, and delighted customers.
