In oil and gas, productivity is everything. When a tank truck, mobile rig, or pickup goes down, the ripple effect is immediate. In an industry where downtime costs companies tens of millions of dollars every year, even small disruptions can lead to outsized losses.
But the bigger threat isn’t the breakdown — it’s the blind spot. Many fleets still don’t know where their assets are, what condition they’re in, or if they’re being used. Some assets sit idle on remote jobsites, driving up costs without delivering results.
Too many tools, not enough visibility
Motive data shows that 26% of oil and gas leaders lose track of vehicles at least once a month. To stay on top of day-to-day operations, fleets are juggling up to nine different systems. And nearly a third say it’s too many to count.
This operational sprawl is fueling demand for smarter, more consolidated fleet management solutions. Oil and gas leaders are prioritizing automation that unifies data, simplifies workflows, and restores control across every asset in the field.

Integrated platforms like Motive’s deliver 360° visibility into vehicles, equipment, and performance. All in real time.
Automation is leading the charge, but artificial intelligence is gaining traction as a long-term productivity driver. In fact, AI could contribute $15.7 trillion to the global economy by 2030, with $6.6 trillion driven by productivity gains alone. Oil and gas leaders are as enthusiastic as any, eager to explore what’s next. Motive’s Physical Economy Outlook shows:

A majority of oil and gas executives say AI will help transform their business model; 70% say it will make it easier to navigate demand shifts and market volatility. This isn’t just future science. AI’s ascension is well underway.
Tech that prevents downtime before it starts
When equipment fails, productivity doesn’t just dip — it vanishes. Yet some fleets still rely on manual maintenance checks and reactive repairs. Automated platforms like Motive’s flip the script. They spot warning signs early, prioritizing assets that need attention before disruptions hit.
Since partnering with Motive, Duncan Oil has cut maintenance-related downtime in half. They’ve also saved millions in legal fees through video exoneration with Motive’s AI Dashcams, and significantly shortened technician response times.

Smart tools for smoother field operations
Even in ideal conditions, oil and gas operations are difficult to coordinate, complicated by vast job sites, dispersed crews, and harsh conditions. When systems are fragmented or tasks are manual, it’s even harder to find answers when you need them.
Motive’s automated asset pairing, route updates, and task assignments let teams move in sync, without the need for constant check-ins. Driver Walkthroughs and instructions are triggered in real time. Two-way messaging keeps drivers in the loop. Instead of showing up empty-handed, crews arrive with the right equipment, ready to work.

With Motive, teams can automate IFTA tax reporting, assign unidentified trips, and manage expenses, without spreadsheets, delays, or second-guessing.
The result:
- 35% less time on manual workflows
- 29% fewer hours managing downtime
- 48% less time tracking vehicles and assets

More uptime. Less waste. Real results.
In a high-cost, high-stakes environment, productivity doesn’t wait. And you don’t have to either. With Motive, equipment monitoring happens automatically — no check-ins or manual updates. Teams get a real-time view of every asset, including location, usage, and condition.
The results speak for themselves:
- 70% more asset utilization
- 62% less equipment downtime
- 72% fewer cases of theft and misuse
Ready to see results like these? You can. With the right visibility, tools, and data all in one platform. It’s not just possible, it’s proven.