Many fleets start with Motive for one job. For some, it is compliance. For others, it is dashcams or basic fleet visibility. Power users move past that first use case. They use Motive to standardize daily work, coach drivers faster, tighten oversight, and cut reporting time.
That was the throughline in the “Motive power user: take it to the next level” session at Vision 26. The strongest examples came from customers showing how they use more of the unified Motive platform to solve practical problems across safety, operations, and administration.
For existing customers, this is the expansion story: putting existing data and workflows to better use, then extending that value into other parts of the business.
How power users use more of the platform
The session focused on four areas where customers can get more from Motive right away:
- Driver Walkthroughs.
- Face Match and unfamiliar driver alerts.
- AI Coach with spend policies and fraud controls.
- Motive Analytics and AI Answers.
These can look like separate features on a product list. In day-to-day operations, they address a common set of problems: inconsistent routines, weak accountability, slow coaching cycles, heavy reporting work, and scattered spend controls.
Those themes came through in the customer examples from RoadSafe Traffic Systems and United Vision Logistics, or UVL.
Standardizing the driver day
One of the clearest examples in the session came from RoadSafe.
The company uses Driver Walkthroughs to create a repeatable process for thousands of drivers. Instead of asking drivers to remember a series of separate tasks at the start and end of each shift, the team can put those tasks into one guided workflow.
As Tim Guy, vice president of safety at RoadSafe, put it: “[Drivers] just hit their start-of-day workflow. We got a workflow at the beginning of the shift and then a workflow at the end of the shift. It’s just one process that all of our drivers are following, and it takes a huge load off our ops managers because now they’re not chasing each task. They just have to verify each driver did one walk through.”
The compliance benefit is obvious, but it is also an operations win. A standard workflow cuts down on manager follow-up and makes the driver day easier to run.
For customers looking to simplify and scale driver routines, this is a practical place to start. It also connects to the broader Driver Safety and driver coaching workflows inside the platform.
Closing gaps in the record
Another area the session came back to was accountability.
Features like Face Match and unfamiliar driver alerts help fleets connect activity to the right driver faster and cut down on manual cleanup later. That matters for compliance and basic oversight. Motive has also shown how Face Match helps fleets manage unidentified driving events more easily and how customers like HC Transport use it to save administrative time.
Ryan Domengeaux from UVL described using dashcam footage for more than accident review. His team has also used it to investigate driver ID misuse and confirm what happened in the field.
This is a recurring pattern among stronger Motive users” they use the platform to close gaps in the record and reduce guesswork.
Using coaching to change behavior
The most direct customer result in the session came from UVL.
Domengeaux said one speeding report changed how his team approached coaching. After reviewing the data, the company turned on in-cab notifications.
The result, he said: “Within two months, [we] reduced our speeding incidents by seventy five to eighty percent overnight.”
It is a useful example because it links data to action. The report identified the problem. The alert changed driver behavior.
Guy made a similar point from the RoadSafe side, especially around the value of in-cab alerts across a large fleet:
“Instantly, when we put in Motive, I felt like I hired, like, three thousand safety coaches right away because every vehicle that’s going down the road, someone’s sitting shotgun with our driver, giving them constant reminders.”
For existing customers already using in-cab alerts and manager-led coaching, AI Coach adds scale and consistency. Motive’s AI Coach capabilities are designed to help fleets deliver more timely, personalized coaching without adding the same amount of manual work.
From compliance to performance
Guy also offered one of the clearest descriptions of how platform use matures over time:
“We started off by using it as a compliance tool, but now we come full circle and we’re using it as a way to really drive safety performance across the organization. And not just safety performance … operation efficiencies across the board also.”
Many customers begin with Motive because they need to solve an urgent compliance or safety problem. Once those workflows are in place, the focus changes. Teams start using the same system to spot trends, address risk sooner, and improve day-to-day performance.
The platform starts to support safety, operations, and back-office work in the same environment. And expansion gets easier once customers can see that.
Spending less time building reports
Analytics was one of the strongest themes in the session.
Domengeaux described the reporting burden at UVL in blunt terms, stating that “with a thousand vehicles, the data just consumes us every day. We spend weeks generating reports to do reward programs, and now with [Analytics], it’ll be seconds.”
Guy described a similar process at RoadSafe before Motive Analytics: “Prior to Motive Analytics, we were downloading everything. We’re putting in Excel documents, creating our own dashboards, using fancy pivot tables, spending hours just going through the data.”
He then described what changed once his team got comfortable with the tool: “Now it just comes to my email box once a week. It’s an interactive dashboard. I train my ops team on how to use it, and it’s our one stop shop to kind of just summarize all of our data.”
This is a straightforward case where using additional capabilities leads to additional benefit. If you are already collecting large volumes of safety, telematics, compliance, and spend data, you often do not need more data sources. You need a better way to work with what you already have. Motive Analytics and AI Answers are built around that need, using accurate AI to help teams ask better questions, get answers faster, and move away from static reports and spreadsheet work.
Extending control into spend
The session also pointed to Spend Management as a natural expansion area for existing customers.
For fleets already using Motive for safety or fleet operations, spend controls are a logical next step. Because Motive combines telematics and spend data, customers can use fraud detection to spot issues like suspicious transactions, location mismatches, and other irregularities that are hard to catch with disconnected systems.
Another way to tighten control without adding another disconnected workflow.
What existing customers should take from this
This session was about power users, but the broader lesson was about how customers expand successfully.
The strongest expansion cases in the room were tied to everyday operational problems: too much manager follow-up on daily driver tasks, too much manual work resolving unidentified activity, too much delay between unsafe behavior and coaching, too much time building reports, and too much fraud risk with loose spend controls.
For Guy and Domengeaux, expansion is practical. It removes work, brings more consistency to driver workflows, and helps teams act faster.
Power users find the next high-friction workflow, then use more of the platform to make it easier to run.
Where to go next
Existing customers looking for the next step can use the session as a simple framework:
- If managers are chasing start-of-day tasks, start with driver walkthroughs.
- If teams are still resolving unidentified activity by hand, look at Face Match and unfamiliar driver workflows.
- If coaching is uneven or hard to scale, build on in-cab alerts with AI Coach.
- If reporting still lives in spreadsheets, spend time with Motive Analytics and AI Answers.
- If fuel fraud or overspend is still hard to control, look at spend policies and Motive Card.
The customers getting more from Motive are not always the ones using every feature at once. They are usually the ones finding the next operational bottleneck and using the platform to fix it.
