CUSTOMER CASE STUDY

Challenge

With growth came complexity. Grupo Adet’s distributed fleet of more than 120 vehicles, many of which are leased or subcontracted; was becoming increasingly difficult to monitor. As Eduardo Cosijopi, the company’s Co-founder explained, “Before Motive, we didn’t have any visibility. If a vehicle broke down or wasn’t where it needed to be, we’d find out only when a customer called.”

Safety was also a concern. Drivers were operating in congested urban environments under pressure to meet tight delivery timelines, often leading to risky behavior on the road. Additionally, manual data tracking and reporting processes were time-consuming and inconsistent across the organization.

Grupo Adet needed a solution that would give them real-time visibility into fleet operations, allow for proactive safety coaching, and streamline back-office processes.

Solution

Grupo Adet implemented Motive’s Integrated Operations Platform—including AI Dashcams, GPS tracking, and Fleet Management—to gain complete visibility and control over its growing fleet.

“We went from zero visibility to knowing everything,” Cosijopi said. “Now we can track vehicles in real time, pull up historical data in seconds, and understand exactly how each trip unfolded.”

The implementation focused on three key areas:

1. Safety with AI Dashcams

Motive’s AI Dashcams detect unsafe driving behaviors, such as hard braking, rapid acceleration, and cell phone usage, and surface those events in real time. The safety team uses these insights to provide targeted coaching and prevent unsafe incidents from happening.

“Motive technology helps us detect issues early and talk to drivers right away,” Cosijopi noted. “We’ve seen a reduction in risky behavior and more accountability from the team.”

2. Operational visibility and uptime

With real-time GPS tracking and custom alerts, Grupo Adet can now anticipate delays, reassign routes if needed, and keep customers informed. In addition, Motive’s Vehicle Gateways, which plug directly into vehicles and provide telematic and diagnostic information, have allowed the team to reduce unplanned downtime and optimize maintenance schedules.

“Just being able to identify a mechanical issue before it turns into a roadside breakdown has saved us time and money,” Cosijopi said.

3. Standout customer experience

One of Grupo Adet’s top priorities is customer satisfaction. With Motive, they can now provide clients with accurate ETAs, proof of service, and faster response times.

“We’ve had clients thank us just for keeping them in the loop,” said Cosijopi. “That transparency builds trust.”

Results

With Motive, Grupo Adet has upscaled its fleet management and established a solid foundation for continued growth. Some of the most notable improvements include:

• Real-time visibility across the entire operation, including subcontracted units
  
• Reduction in risky driving behaviors and greater visibility
  
• Improved maintenance planning
  
• Reduced downtime
  
• A more reliable and consistent customer experience
  

“This partnership has allowed us to operate like a much larger company,” concluded Cosijopi. “We’re more efficient, our drivers are safer, and our customers are more satisfied.”

Thanks to Motive, Grupo Adet evolved from a reactive operation to a proactive, data-driven fleet. This collaboration has equipped them with the tools they need to grow confidently and deliver a safe, high-quality service with every delivery.

The testimonials, statements, and opinions presented on this webpage reflect the real-life experiences of individuals and/or companies who have used our products and/or services. Individual results may vary and past performance is not a guarantee of future results. The testimonials presented on this webpage were voluntarily provided and not paid.