Insurance savings might be the easiest way to measure the value of an AI-powered safety program — but they’re not the most important. In our Saving Lives with Smarter Tech webinar, leaders from FusionSite Services and Agmark Logistics showed how AI-powered dash cams deliver returns that reach far beyond lower premiums.
Their stories reveal a different kind of ROI — one rooted in faster decision-making, better relationships with drivers, and safer performance.
Here are four takeaways from their experience that demonstrate the full ROI of AI-powered fleet safety.
1. Unlock faster decisions and safer day-to-day performance
With accurate AI alerts, FusionSite and Agmark turned everyday driver coaching into a strategic advantage.
FusionSite Services tracks how quickly managers coach after an unsafe driving event — and how drivers respond. That focus helped drivers correct habits faster, and event volumes dropped sharply.
Agmark Logistics saw the same pattern. Real-time alerts from the Motive AI Dashcam let managers address critical issues immediately, strengthening coaching conversations and improving outcomes across the board.
2. Build a safety culture people want to be part of
FusionSite connected its Safety Score to meaningful incentives — turning AI insights into a recognition engine that reshaped culture and retention.
Drivers earned:
- $200 per month for achieving Motive Safety Score of 90 out of 100 or higher
- $1,000 for top performers at each of FusionSite’s 53 locations
- $5,000 for the top-performing driver in each region
Drivers who didn’t improve entered a structured performance plan. That clarity changed everything. Turnover dropped from 7% in 2024 to 1% in 2025.
As drivers saw a path to earning more and advancing, safety technology became a reason to stay — not leave.
3. Protect drivers instantly and replace uncertainty with proof
Adding 360° cameras around their vehicles changed how Agmark handled incidents and liability. Before side cameras, sideswipes often escalated into drawn-out, expensive disputes.
After deploying Motive Omnicams:
- Collisions dropped 67%
- At-fault incidents fell to zero
- Claims — averaging $300,000 — disappeared entirely
Agmark’s drivers now use video clips from AI Dashcams and Omnicams to resolve disputes at the scene. What used to amount to hours or months of uncertainty now takes minutes.
4. Transform safety into a strategic growth engine
When accurate AI supports a fleet safety program, the benefits reach everyone. Coaches have clearer conversations. Drivers know what’s expected. And managers guide their teams with confidence.
See what accurate AI makes possible in our webinar Saving Lives with Smarter Tech.
Download the Motive 2026 ROI Report to see how Motive customers are realizing returns up to 2x faster than before.
