How Motive uses innovation to address ATRI’s top industry challenges.

Every year, the American Transportation Research Institute (ATRI) releases its Top Industry Issues report, a trusted resource for identifying concerns shaping the transportation industry. Reviewing these findings allows fleet leaders to better understand emerging trends, address key issues, and strategically position their operations for success.

For businesses looking to address ATRI’s top industry issues, Motive offers innovative solutions. Motive products are uniquely designed to improve driver safety and cut costs. Here’s how Motive can help your business overcome ATRI’s top industry challenges quickly and effectively.

Driver compensation

Driver compensation is a big challenge in the transportation industry. For businesses and drivers alike, time is money. Delays and excessive detention time at customer facilities are costly for everyone. Fortunately, the Motive ELD provides fleets with real-time GPS tracking and a utilization report that accurately identifies dwell time. 

This level of accuracy allows fleets to quantify detention time and wasted labor, then leverage the data to negotiate stronger contracts with shippers. Motive’s geofencing capabilities let fleets monitor recurring customer locations, making it easier to track dwell time patterns and proactively address driver wait times. Fleets can leverage Motive’s data to advocate for higher detention pay for drivers, minimize wait times, and improve retention by ensuring drivers are compensated for their time. 

Motive’s real-time GPS data allows fleets to designate the smartest routes for drivers, so delays and downtime can be avoided. With Motive’s fuel management solution and vehicle diagnostics, fleets can cut operational expenses and reinvest those savings into higher wages and bonuses for drivers.

Truck parking and efficiency

The scarcity of truck parking is another pain point for the industry. While Motive doesn’t create parking, Motive’s GPS tracking and route optimization tools help drivers plan better trips, enabling them to reach designated parking areas before their Hours of Service run out.

CSA scores

CSA scores are vital to fleet operations, influencing everything from business partnerships to insurance premiums. Motive DVIRs and dual-facing dash cams give fleets an edge in improving their CSA scores. By alerting drivers to maintenance issues as they arise, and keeping fleets in compliance, businesses can reduce violations, pass roadside inspections, and prevent crashes. As a result, they can bring their CSA scores down.

Delays at customer facilities

Detention time at customer facilities slows drivers, leading to frustration and potential safety risks. Especially as detained workers feel pressured to drive faster and push the limit on hours-of-service restrictions. Motive’s location data allows fleets to track precisely how long drivers are waiting on a customer. The data can be used to negotiate detention pay with shippers, so that drivers are compensated for their time and detention-related losses are kept to a minimum.

Lawsuit reform

While lawsuit abuse reform is mainly legislative, Motive’s dual-facing AI Dashcams and AI-powered safety features offer accurate protection against frivolous lawsuits. Dash cam video footage can serve as valuable evidence in exonerating drivers and fleets from wrongful blame in crashes and disputes. Having an indisputable record of unsafe incidents, like the one AI dash cams provide, gives fleets more power to defend themselves against lawsuits and nuclear verdicts.

Motive technology indirectly contributes to lower insurance premiums and better relationships with insurers by preventing costly legal battles and reducing litigation exposure.

Fuel management and economy

Given the industry’s economic pressures, lowering operational costs is a priority for many fleets. Fuel is a top expense, making efficiency crucial. Motive’s fuel management tools track consumption, idling, and wasteful driving behaviors, such as harsh acceleration and excessive idling. Data-driven insights help fleets reduce waste by optimizing routes, encouraging efficient driving habits, and identifying maintenance issues that impact fuel economy.

By cutting unnecessary fuel costs, fleets can reinvest savings into driver pay, retention programs, and maintenance, improving profitability and operational efficiency. Motive enables businesses to maximize every gallon, reducing expense while keeping drivers and operations running.

Distracted driving

Distracted driving is a common cause of accidents. However, the Motive AI Dashcam proactively alerts to signs of distraction in real time, deterring unsafe habits like cell phone use and distracted driving. Motive’s real-time alerts prompt drivers to correct distracted driving as it happens, reducing the risk of a crash. 

Motive gives businesses the tools they need to address many of ATRI’s top industry issues. Whether reducing claims or improving safety, Motive’s AI-powered technologies can improve every aspect of fleet management. 

The issues we face as an industry are serious issues. However, solutions are available. With the right technology, fleets can proactively improve safety, efficiency, and profitability. Motive’s solutions empower fleets to optimize driver pay, improve CSA scores, and protect against legal risks. Now is the time to future-proof your fleet. Get started with Motive today.