Turn fleet data into dollars with AI.

How Motive helps fleets optimize efficiency and improve performance.

For many fleets, safety and compliance are primary concerns. In today’s cost-sensitive, low-margin (or no-margin) market, efficiency and financial performance go hand in hand. Reducing waste, maximizing utilization, cutting labor costs, and improving forecast accuracy can make the difference between a profitable operation and one that struggles to stay competitive.

Motive’s AI-powered fleet management solutions have stood out for me and many others in fleet management roles. Motive provides visibility and insight into fleet operations far beyond compliance and safety metrics. Fleet managers can identify their biggest inefficiencies by leveraging real-time tracking, telematics, and fuel monitoring. They can then use that knowledge to make better decisions and save financially.

Using telematics and automation to reduce wasted labor and inefficiency with

One of the most overlooked expenses in fleet management is wasted labor. As employees sit idly on the clock, fleets struggle to address delayed start times, long wait periods, and non-productive hours. Why? Because they don’t have clear visibility into how time is spent.

Example: Identifying wasted labor in short haul

Using Motive’s fleet tracking system, a short haul fleet identifies that trucks start running on local hauls at 7 a.m. Comparing this data with a driver’s time sheets in the Motive electronic logbook reveals that drivers clock in at 6 a.m. but don’t start moving their vehicles for nearly an hour. Additionally, many drivers remain on the clock for an hour after parking their vehicles at the end of the day.

For a fleet of 50 drivers, this two-hour daily inefficiency per driver adds up to 500 wasted hours per week, or 26,000 hours a year. That massive labor cost can be eliminated with better scheduling and automated time tracking. 

By using Motive’s telematics and electronic logbook to track drive time, fleets can:

• Compare vehicle movement data with time sheets to ensure work hours reflect actual operational activity
• Implement alerts for excessive non-driving time to reduce idle labor costs
• Optimize start and end times to align with actual job requirements

AI accuracy and reducing costs

AI fleet management tools are designed to automate processes and detect unsafe driving behaviors, such as hard braking, distracted driving, or unsafe vehicle operation. Not all AI models (and therefore not all AI Dashcams) are created equal. Inaccurate models generate more work than less, simply due to the need for additional administrative labor to manage and review erroneous events, or to review more footage to identify events that weren’t detected. 

Example: The cost of unreliable AI detection

A fleet using low-accuracy AI dash cams notices that drivers are frequently flagged for phone use and distraction, yet upon manual review, many of these alerts are actually false positives.

As a result, fleets experience:

• Wasted labor hours as safety teams manually review and dismiss inaccurate events
• Driver frustration, as drivers are unfairly penalized for behaviors they didn’t commit
• Loss of trust in the system, making drivers less likely to engage with coaching feedback

With Motive’s industry-leading AI detection, fleets can trust that flagged behaviors are legitimate. Higher trust levels in AI alerts reduce unnecessary oversight and allow teams to focus on actual risks rather than sifting through false alerts.

Fuel optimization, tracking, and fraud prevention

Fuel is one of the fleet’s most significant operational expenses, and even a 5% reduction in fuel waste can generate substantial savings. Motive’s fleet card tracking, idle time monitoring, and route optimization tools help fleets cut unnecessary fuel costs and ensure that vehicles operate efficiently.

Example: Detecting fuel theft and unauthorized use

A fleet using Motive’s fleet card notices an inconsistency: a driver’s fuel transactions show purchases exceeding the vehicle’s tank capacity. By cross-referencing fuel purchases with vehicle mileage and location, managers discover fuel theft. 

Motive’s fuel tracking system enables fleets to:

• Monitor fuel usage in real time and flag irregular transactions
• Track miles per gallon (MPG) efficiency and detect declining fuel performance
• Identify excessive idling that leads to wasted fuel
• Compare fuel purchases to vehicle location, ensuring accountability or better fueling options 

Dwell time, idle time, and asset utilization

Dwell time (time spent waiting at a job site or facility) and idle time (time spent with the engine running but not moving) are major contributors to wasted operational resources.

Example: Reducing downtime and improving productivity

A fleet servicing oil and gas operations notices that trucks spend an average of 90 minutes idling per shift, adding up to hundreds of wasted hours per month. By using Motive’s geofencing, GPS tracking, and idle time reports, fleet managers can:

• Set benchmarks for acceptable idle times and issue alerts for excessive idling
• Use geofencing to track how long vehicles remain at job sites and optimize scheduling
• Enforce policies to shut down engines when not in use
• Identify underutilized vehicles to optimize fleet size and reduce unnecessary costs

By reducing idle time and dwell time, fleets can lower fuel costs, improve efficiency, and ensure assets are fully utilized.

Operational forecasting and financial planning with fleet data

Motive’s fleet analytics and forecasting tools allow operators to predict expenses, optimize asset allocation, and plan for future growth. Analyzing historical data, fleets can make more intelligent, more scalable business decisions based on real-world trends rather than guesswork.

Example: Forecasting vehicle replacement cycles

A fleet using Motive’s maintenance tracking and repair history identifies that certain assets require more frequent repairs, have declining fuel efficiency, and experience more breakdowns. Instead of reactively replacing vehicles after a costly failure, the fleet can:

• Use predictive analytics to determine the optimal time for replacements
• Plan capital expenses more strategically, avoiding emergency purchases
• Reduce maintenance costs by retiring high-risk vehicles before they become a burden

Fleets can use Motive’s driver performance data to forecast hiring needs, prevent scheduling bottlenecks, and ensure balanced workload distribution.

Enhancing customer service and efficiency with fleet visibility

Fleets that provide services such as construction, utility work, or delivery rely on efficient dispatching, tracking, and customer communication to remain competitive.

Example: Improving response times for field service fleets

A utility company using Motive’s GPS tracking and real-time fleet visibility can:

• Provide customers with accurate ETAs for service calls
• Quickly re-route vehicles to respond to emergency jobs
• Use real-time tracking to verify job completion and invoice customers accurately

By improving operational transparency and responsiveness, fleets can enhance customer satisfaction, optimize dispatching, and save time.

Simplify, scale, and save with Motive’s unified fleet management solution

Motive goes far beyond camera systems by consolidating multiple essential services into one powerful platform. Financial professionals and fleet managers benefit from Motive’s automated technology, which integrates telematics, compliance management, advanced reporting, and more. 

This all-in-one approach significantly reduces administrative work. By centralizing critical fleet processes, businesses can scale workflows seamlessly, ultimately creating more financial savings and sustainable growth.

Maximizing operational efficiency with Motive

Beyond safety and compliance, Motive’s fleet management technology provides businesses with the tools they need to operate smarter and save more.

• Cut wasted labor hours by tracking vehicle movement vs. time sheets
• Reduce fuel waste and prevent theft with fuel card integration and MPG tracking
• Eliminate unnecessary idle time and optimize asset utilization
• Forecast expenses and plan vehicle replacement with fleet analytics
• Improve customer service through real-time GPS tracking and accurate dispatching

Discover how Motive can help your fleet meet safety, operational, and financial goals at www.gomotive.com.