For small franchise owners, fleet safety can’t be another full-time job. Here are six ways to encourage your drivers to stay safe and keep your business moving.
1. Start a safety score challenge

Track your drivers’ safety scores by the week or month, recognizing top performers. A little friendly competition boosts morale and improves driving habits — fast.

2. Recognize the positive, not just the negative
Every day, the smart decisions your drivers make go unnoticed. But with Motive’s Positive Driving Recognition feature, they won’t. Motive makes it easy to spot safe distancing and alert driving. So you won’t miss these moments again.
3. Offer easy incentives
Gift cards, a paid day off, or a handwritten thank-you note can motivate drivers much more than penalties ever will.
4. Run a “Summer of Safety” contest
Pick a season and reward the driver or team with the fewest safety incidents. Simple contests can lead to big improvements — as one franchise saw firsthand.

5. Share success stories
When a driver handles a tough situation safely, share the story! Quick shoutouts build a positive safety culture that sticks. And they motivate other drivers to have wins of their own.
6. Let drivers coach themselves
There’s nothing workers love more than a little autonomy. Self-coaching puts drivers in charge of their own progress — without requiring a sit-down when something goes wrong.
With the Motive Driver App, you can assign training videos based on specific unsafe behaviors, such as cell phone use or sudden lane changes. Drivers review footage on their own time, savoring the chance to grow independently.
With the way we push self-coaching, drivers have started to recognize their own unsafe behaviors, fixing them without anyone having to know.
Run your franchise with confidence
Our all-in-one platform helps you run a safer, more efficient fleet — your way. Use AI-powered technology to streamline operations and strengthen safety.