The hidden cost of choosing the wrong telematics solution.

Whatever kind of fleet you’re operating, integrating and managing telematics systems isn’t easy. After all, you’re taking a complex project and optimizing it through automation to reduce costs and error. While streamlining, automating, and improving these processes and systems may initially sound like a great idea, depending on the vendor you choose, it may end up costing you. 

A lot can go wrong when your telematics vendor doesn’t support you. The real cost of telematics ownership extends far beyond the initial price tag. Many fleets overlook the costs of installation, training, administration, downtime, and more. 

In this article, we’ll explore why going with the wrong telematics vendor could cost you, and how to invest with a partner who supports you every step of the way.

Installation and integration challenges

When installing telematics systems, I once ran into hurdles related to communication and compatibility. Certain systems require additional wiring harnesses to throttle communication between their devices and the vehicle’s engine control module (ECM). This complexity increases installation costs and causes operational issues, such as forcing interlock, which locks vehicles in park and requires investing with third parties to resolve. Ultimately, you have to buy a new wiring harness to throttle communication between the device and the ECM. The downtime associated with these problems can be costly. They often result in lost time and money. Ease of installation is crucial to minimizing costs. Systems that offer hassle-free setup are a major asset.

Training costs and ease of use

Training is another consideration. Motive is known for its ease of use, making training easier. Not all systems are so effective. A complicated system, or one that requires extensive training, can quickly kill any potential cost savings. The time and expense required to train drivers and administrative staff on complex systems add up. User-friendly interfaces and intuitive designs reduce the learning curve, allowing for quicker adoption and more efficient use of the system.

Administrative and management burdens

Once Motive is installed, the administrative and management expenses become apparent. Poor reporting structures often plague telematics systems, leading to wasted labor and the need for additional software solutions like Tableau. The importance of having practical, day-to-day reporting is significant even for high-level reporting needs and large businesses. Systems that efficiently show data trends on driver behavior, vehicle condition, hours of service, and DVIRs can cut administrative costs by providing the right data exactly when it’s needed. Producing inaccurate data and then being unable to structure or manage it is even worse.

The drawbacks of inaccurate AI detection

Accuracy in AI detection is a cornerstone of an effective telematics system. Inaccurate AI detection misrepresents driver behavior and imposes hidden costs. For instance, manual monitoring is necessary to review and validate events if the system fails to detect driver behavior correctly. This process increases labor costs and delays the ability to coach and train drivers effectively. Driver trust is undermined when the system inaccurately attributes unsafe behaviors to them. An accurate AI detection system is crucial for rolling out incentive programs and maintaining driver buy-in.

Imagine a system so inaccurate that it tells your driver they’ve had a collision five seconds after the collision took place. What’s the point? Inaccurate AI can lead to disastrous consequences, including increased accident risk. Delayed or missed notifications of poor driver behavior, distraction, or close following, for example, can result in crashes that could have been prevented. 

Failure to warn drivers about near collisions and other hazards undermines the safety benefits of telematics systems. In my experience with telematics, I’ve seen that other systems are often in the 60^th percentile of accuracy, while Motive has been in the 90^th percentile. 

Known for their superior AI detection, Motive ensures that drivers receive timely and accurate warnings. As a result, they can take immediate corrective action that enhances safety and reduces accident rates. Systems with poor AI detection capabilities fail to provide these critical warnings, potentially leading to costly accidents and compromised fleet safety.

The impact of poor customer service

Customer service and support are vital components often overlooked when assessing the cost of telematics ownership. Poor customer service can lead to extended downtime, higher operational costs, and frustrated users. Efficient support is essential for quickly replacing faulty equipment and minimizing vehicle downtime. Vendors like Motive, with a strong focus on customer success, provide excellent support and training, ensuring the system’s optimal use and reducing long-term costs.

Evaluating functionality and compatibility

When selecting a telematics vendor, it’s crucial to evaluate system functionality and compatibility. Ensure the telematics system integrates smoothly with existing vehicle systems without causing operational issues. Look for telematics that help reduce crashes, unsafe driving behavior, and compliance violations. 

Motive’s electronic DVIRs, for example, can add work orders and satisfy FMCSA regulations with three electronic signatures. This streamlines operations, reduces administrative burdens, and facilitates and enhances communication between the frontline driver and the maintenance and operational management teams.

Connectivity and reliability considerations

Connectivity and reliability are key for effective tracking and ELD compliance. Systems with superior connectivity, such as Motive’s Bluetooth capability, perform better by maintaining data integrity even when wireless service is lost. Accurate real-time detection and warnings for issues like forward collisions and speeding are also crucial. 

Inaccurate detection can lead to accidents, higher costs, and more liability. Another consideration is the accuracy of fleet tracking. Is it in real time or is there a delay? Fleets don’t always have complete visibility into their assets,  so understanding where they are and what condition they’re in is vital.

Real ROI and looking beyond the initial price tag

A comprehensive telematics system should streamline operations, reduce costs, and improve safety. However, it’s essential to consider the total cost of ownership, including installation, integration, and  training. Evaluating these factors ensures the selection of a telematics vendor that meets your needs and delivers real ROI through better efficiency, reduced costs, and enhanced safety.

Motive stands out with its superior connectivity, accurate AI detection, and ease of use. When looking for long-term, durable, and customer-focused solutions, carefully assess your needs. Conduct thorough trials. And understand the hidden costs so you can select the best system for your fleet.Finding the right telematics vendor isn’t just about the initial cost. It’s about the long-term benefits and efficiencies that the right system can bring to your operations. Buy a real solution from a partner focused on customer success. Avoid the sales machine pushing a product that will cost you big in the long run.

A telematics solution designed to improve decision making

Investing in the right fleet telematics solution can lead to benefits in driver safety, route optimization, and customer satisfaction. Request a free demo of Motive’s all-in-one fleet management and telematics solution and discover the benefits firsthand.