Press Release
Motive Appoints Adam Block as Chief Revenue Officer; Achieves Positive Cash Flow And Expands Into New Markets
February 12, 2025 · 3-minute read
Adam’s proven track record of driving business success will accelerate Motive’s revenue growth to meet surging global demand for its AI-powered solutions
SAN FRANCISCO – February 12, 2025 – Motive, the AI Platform for Physical Operations, today announced the appointment of Adam Block as Chief Revenue Officer (CRO). With over two decades of experience leading high-performing SaaS sales teams, Adam has been instrumental in scaling Motive’s sales organization since joining two years ago as VP of Enterprise.
Under Adam’s leadership, the enterprise team delivered a banner fiscal year 2024, adding major customers across industries, including FedEx Freight, KONE, Davey Tree, Mavis Tires & Brakes, Peak Utilities, CoolSys, and Inframark. As CRO, Adam will oversee global revenue and go-to-market functions, including sales, business development, strategy, operations, sales engineering, and partnerships.
Record revenue growth and enterprise momentum under Adam’s leadership helped Motive close a record fiscal year in 2024. Motive increased the number of both $1 million ARR customers and $100K ARR customers by approximately 50% year-over-year, and achieved positive cash flow in Q4. Additionally, Adam spearheaded successful new market expansions across Mexico, Canada, and the Public Sector, which further propelled growth.
“Motive’s AI is transforming how our customers manage their physical operations,” said Motive Co-founder and CEO Shoaib Makani. “Adam has played a pivotal role in shaping Motive’s enterprise sales team growth and development, driving revenue, and guiding the company’s go-to-market efforts. His proven ability to scale teams and deliver results will be critical as we meet growing global demand for our AI-powered solutions.”
“I am honored to step into the CRO position because of the important role Motive plays for its customers,” said Motive Chief Revenue Officer Adam Block. “It is rare to have the opportunity to lead a team that is selling a product with such an inspiring mission and customer value proposition. Motive is making roads safer for drivers and communities, and at the same time, making physical economy organizations more productive and more profitable.”
Since joining two years ago, Adam has helped nearly triple the size of Motive’s enterprise business, build and scale the company’s enterprise sales team, and increased Motive’s market contact by over 500%.
Adam previously served as Vice President at Medallia during the company’s successful initial public offering and subsequent $6.4B acquisition. Before Medallia, Adam served in sales leadership roles at Tenmast software (now MRI software) and Zeta Marketing, an internet marketing startup.
To learn more about the Motive platform, visit https://gomotive.com/products/platform/.
