CUSTOMER CASE STUDY

Challenge

Before implementing Motive, Centurion & Spartan Logistics faced challenges managing visibility, compliance, and driver engagement across its growing fleet. The company relied on multiple systems for day-to-day operations: Omnitracs for ELD and compliance, Lytx for in-cab cameras, and Whip Around for maintenance tracking (still in use).

Faulty or disconnected cameras often went unnoticed for extended periods, and identifying operational issues required extensive manual investigation across systems. Managers frequently had to jump between portals to match safety events with driver logs or GPS data, which slowed responses and limited coaching opportunities.

Compliance monitoring was also inefficient. Managers had to pull individual logs for more than 170 drivers to verify load entries and ensure accuracy. As Dakota explained, “We had our VEDR, we had our ELD system, and we had a maintenance tracking system. It was a lot of going to different places for sources of information.” This fragmented approach consumed valuable time and increased the risk of oversight when pulling driver events or compliance data.

Solution

Since adopting the Motive AI-powered Integrated Operations Platform, Centurion & Spartan Logistics has achieved measurable improvements in safety, compliance, and driver engagement. By consolidating key functions once spread across multiple systems into a single platform, the company has streamlined its operations and significantly enhanced responsiveness across its eight locations.

With Motive, management can now identify disconnected cameras or incident alerts in real time, enabling the team to respond within hours instead of days or weeks. This proactive visibility ensures that every truck maintains an active dash cam, strengthening safety and compliance. Motive’s automated reporting and flagging features also allow management to quickly review and correct log or load-entry errors across more than 170 drivers, reducing manual review time and maintaining a strong DOT safety score.

Driver culture has evolved dramatically. Centurion & Spartan Logistics’ Safety Shield Program motivates drivers to improve driving skills and safety through Motive Safety Scores, adding a gamified layer of accountability and friendly competition. Drivers actively track and improve their performance, fostering teamwork and continuous improvement. As one example, a 30-year veteran driver improved his Safety Score by 10 points in just two weeks after receiving coaching from the Motive platform.
Motive’s unified platform also has streamlined incident review and reporting. When events occur, videos are automatically available with timestamps and locations, allowing management to focus on addressing the event rather than searching for footage. As a result, safety incidents are now addressed proactively, compliance errors are caught earlier, and both managers and drivers spend less time on administrative work and more time improving performance.