Coaching drivers is critical to safety — but it’s hard to scale. Reviewing events, running coaching sessions, and tracking improvement takes 30 minutes per driver, on average, making it tough to proactively coach everyone.

Motive already saves you time with the most accurate AI, expert video review, and Driver App coaching.  Together, these tools cut coaching time by 31%, saving managers 10+ hours a week by filtering out false positives. 

Until now, drivers could review events and self-coach in the Driver App, but managers still had to manually mark those events as coached after drivers reviewed — creating extra work. There was also no standardized training for common safety issues.

Now you have both. With new customizable self-coaching behaviors and built-in training videos coming in early April, you can easily scale coaching without adding to your workload.

Decide which behaviors drivers can self-coach

Now you can choose which behaviors drivers can self-coach, allowing you to set coaching policies that align with your fleet’s safety goals. Safety events remain visible to both drivers and managers, but self-coachable events are now automatically marked as “Coached” once reviewed in the Driver App — no manager action needed. Drivers have one week to review events before a coaching session with the manager is required. 

Many fleets enable self-coaching for lower priority behaviors. As a result, they can focus coaching on more serious violations, such as cell phone usage.

Help drivers improve with built-in training videos

To make self-coaching even more effective, Motive now includes engaging, one-minute training videos for cell phone usage, close following, stop sign violations, and speeding — with more to come. These videos help drivers understand the risk, see what triggered the event, and learn how to improve.

New training videos available now:

Cell Phone Usage – Learn why using a phone while driving is both dangerous and illegal; how it contributes to distracted driving collisions; and what safe alternatives are available.


Close Following – Understand how tailgating reduces reaction time and increases collision risk. Learn how to maintain a safe following distance to prevent accidents.


Stop Sign Violations – Learn why rolling stops are dangerous, how most intersection crashes occur, and the importance of stopping completely before proceeding safely.


Speeding Over Posted Limit – Discover why speeding increases collision severity, the legal and financial consequences it brings, and how to comply with posted speed limits.

Less manual work, better safety outcomes

These updates make coaching more efficient, scalable, and effective:

  • Less manual work – Drivers self-coach, reducing the time you spend reviewing and assigning events.
  • Higher driver engagement – Drivers take ownership of their improvement and don’t have to wait for manager reviews.
  • More time for safety teams – Focus on high-risk behaviors and broader safety initiatives.

“Coaching with Motive is more manageable and efficient,” says Clint Brocato, Corporate Safety Manager at Murphy-Hoffman Company. “Our local teams wear many hats to ensure our customers and employees are taken care of. Motive allows us to save them vital time.”

Motive helps safety teams be more productive and do more with less. Scale your safety program without scaling your team. With smarter, faster coaching, you can reduce risk, improve driver behavior, and keep roads safer — without increasing your workload.

Ready to scale your coaching program? Get started today.