The seasoned founder, technology investor, and AI strategist will help guide Motive’s next phase of global, AI-powered growth.

Motive appoints Adeyemi “Ade” Ajao to its Board of Directors. Ajao is an AI innovator and enterprise technology leader with a track record of founding and scaling global, market‑shaping technology companies — including Identified, an AI‑powered HR platform. Today, he is the co-founder and managing partner of Base10 Partners, a venture firm focused on investing in transformative technology companies.

“Ade’s deep experience as a founder, operator, and investor in AI companies will be invaluable as we expand our AI platform and scale internationally,” said Shoaib Makani, co-founder and CEO of Motive. “He brings a unique perspective on turning AI innovation into durable enterprise value and navigating new international markets. This will help us to continue to unlock the full potential of the people who run the global physical economy.”

“Motive is setting the standard for AI‑powered transformation in the physical economy,” Ajao said. “I’m excited to join the Board at this pivotal moment to help the company scale globally and empower large enterprises around the world to solve their most complex safety and operations challenges.”

Why this matters

As AI-powered technologies transform the way enterprises operate, Ajao’s leadership with hands‑on AI, enterprise technology, and global scaling experience will be critical. He brings a rare combination of founder, operator, and investor perspectives that will support Motive’s next phase of international growth and the continued expansion of our AI platform for physical operations.

About Adeyemi Ajao

Ajao is widely recognized as a visionary entrepreneur and investor in technology and AI‑powered enterprise solutions. His experience includes:

  • Co‑founder of Tuenti, the “Spanish Facebook,” acquired by Telefónica in 2010.
  • Co‑founder of Identified, acquired by Workday in 2014.
  • Vice President of Technology Strategy at Workday, where he launched Workday Ventures, the company’s first fund dedicated to Applied AI for Enterprise Software.
  • Co‑founder and Managing Partner at Base10 Partners, investing in transformative technology companies.

Ajao holds an MBA from Stanford University Graduate School of Business. He also holds a J.D. in Law and an M.S. in Finance and Economics from Universidad Pontificia Comillas in Spain, and completed a certificate in Machine Learning at Stanford University.