Standing out as a commercial fleet business starts with a better safety record. The shortest distance to a better safety record lies in safety technologies that can improve driver performance.
Finding the right safety solution for your fleet begins with installing a dual-facing dash cam. One that can transform unsafe driving habits, reduce collisions, lower costs, and protect your brand’s good name. Great safety managers understand that dual-facing dash cams can facilitate continuous improvement and boost efficiencies. Drivers often resist dual-facing dash cams for being intrusive “spycams.” They value their privacy and don’t like being watched. Drivers also value their independence. When a dash cam enters the picture, they tend to feel more inhibited.
Fleet managers can use this seven-step guide as a tool to address driver resistance and get their buy-in.
1. Be transparent
No one likes surprises, so go ahead and lay out your reasons for implementing a safety solution upfront. Was a high-profile collision the catalyst? Have unsafe driving behaviors been rising along with liabilities? By being transparent about what’s driving the decision to move forward with a safety solution — especially dash cams — you can demonstrate the need for improved safety and help drivers recognize that need, too.
It’s just as important to be clear about how you plan to use the safety solution and the goals you aim to achieve. You can show drivers where the company stands in its safety goals versus where you intend to go with the help of safety technology. When drivers understand that they each have a role to play in safety, it gives them a stake in the company’s success.
2. Educate drivers about safety technology
Most resistance to additional safety technologies develops when the onboarding process is rushed, leaving drivers confused about how the technology works. Many drivers fear that dual-facing cameras will reveal their every move. And while it’s true that dual-facing dash cams, such as the Motive AI Dashcam, are able to capture 104 hours of continuously recorded video to protect fleets from liability, it’s also true that only high-risk driving habits — such as close following and cell phone use — are referred to fleet managers for driver coaching. By ensuring that drivers understand this, you can alleviate their concerns about being on camera for the duration of the ride.
For added transparency, with the AI Dashcam, videos triggered from critical safety events are made available to a fleet’s safety department and to drivers themselves. Drivers can view the footage through the Motive Driver App, giving them full visibility whenever an incident takes place.
3. Communicate early and often
It’s important to educate your team about what they can expect from a dual-facing dash cam. From the day you decide to install dash cams across your fleet, to the day they’re turned on, consistent messaging will go a long way in obtaining buy-in.
Holding an open forum with your team is a great starting point. Establish a dialog, then use it as an opportunity to learn what your drivers know about a dash cam. From there, you can assess what more they need to learn and establish next steps.
The earlier in the process you establish a dialog, the better off you’ll be. Keep in mind, we’re not talking about a single conversation here. The more touchpoints you offer team members along the way, the greater your chances of obtaining their buy-in.
4. Keep it positive
Communication is about educating drivers and giving them a stake in the game. The best education comes from clear, positive communication. Whether you’re communicating verbally in meetings or sending letters home, the more careful you are in word choice and the more positive you are in tone, the better employees will understand the changes, overcome their fears, and accept change.
Your team will be less likely to resist if you make it clear the technology is not intended to be used as a punitive tool, but rather as one that fosters continuous improvement and safer habits.
A dual-facing dash cam rooted in artificial intelligence with computer vision can be used to reward great driving. Share that fact with your drivers. The safest companies use safety technology to highlight what drivers did right, and they use dash cam video clips to illustrate and celebrate safe driving. For example, you could share videos on a reel in the break room, or reward safe behavior with company swag and gift cards.
5. Go ahead and listen
Yes, it’s important to inform drivers of how the technology works. Just as important is listening and putting in the time to address drivers’ concerns. What are their pain points? What’s holding them back? By asking for drivers’ input — and listening to it — you can encourage their participation in the process and make them feel like the priority they are.
6. Find the champions
In every group of drivers are those who recognize the need for an AI dash cam and its ability to improve safety. Cultivate these champions and let them share their views with more reluctant drivers. The power of peers carries a lot of weight, and it can mean a lot to those on the fence to hear what the champions have to say.
7. Show drivers how safety technology can advocate for them
While a dual-facing dash cam can make businesses more profitable and efficient, it also benefits employees at the wheel. As a professional development tool, a dash cam can enhance awareness, improve productivity, and help drivers keep their jobs while they improve. A dual-facing dash cam can protect drivers’ professional reputations, exonerating them from wrongful blame. Dash cam footage from one Motive customer, for example, showed a driver was not at fault in a collision. The dash cam footage protected the driver’s livelihood and saved the company what could have amounted to $50,000 in damages.
With its many positive attributes, a dual-facing dash cam can elevate your company and your drivers to a new plane of excellence. When rolling out new safety technology among your vehicles, it will work to your advantage if you can help drivers see the benefits. Once they realize the ways a dash cam can protect the company and themselves, they’ll be more likely to accept it. Bottom line is, dual-facing dash cams can save lives. And you can’t put a price on that.
Are you thinking about rolling out new safety technology? Motive’s new AI Dashcam can help identify unsafe driving behaviors with unrivaled accuracy. Here’s how we can help your company.