The driver shortage and high turnover rates are well documented industry challenges for fleets. The ATA estimates the shortage is now north of 35,000 drivers, and yet despite being a well documented problem, fleets continue to struggle to attract and retain drivers.

Over one-third of the workforce is now a millennial (born 1980+), and that percentage is growing quickly. What’s interesting about millennials is that they’re similar to seasoned drivers in that they value independence, autonomy, and connection to purpose. Why can’t fleets then attract more young drivers?

To attract millennial drivers, many fleets have turned to perks or incentives, like in-cab satellite TVs or sign-on bonuses. However, making such purchases isn’t feasible for many fleets, particularly smaller ones, when there are known challenges and expenses associated with ensuring Hours of Service (HOS) rules compliance, or increased DOT and FMCSA regulation.

Mobile Tech = Appeal to millennials + Reduce overhead expenses

Fleets that have adopted the Motive mobile app have not only been able to reduce HOS violations or eliminate paper logs, but they can also use it as the modern tool to attract millennial drivers.

Young drivers aren’t accustomed to filling out paper documents, and they may view filling out paper logs as outdated. A mobile app is much more familiar to millennials, however.

Next time you’re interviewing a millennial, consider explaining how your fleet is on the cutting edge of logistics technology, and that your mobile tech is the competitive advantage you’ll leverage to increase safety and win more business.