Fleet managers today face the significant challenge of delivering personalized coaching to dozens of drivers, often juggling 50 or more of them. Each session can take 30 minutes or more to prepare and deliver, so the time adds up quickly. The daily pressures of fleet operations can push timely feedback down the list, which slows driver development and leads to missed opportunities to improve safety and performance.
Gaps in coaching put fleets at greater risk of preventable safety incidents. The average cost for a medium- to heavy-duty vehicle crash is $148,000 or more. That’s before factoring in legal exposure, downtime, or reputational impact. The consequences aren’t just financial. Collisions can also cause lasting stress, anxiety, or trauma for drivers, passengers, and others involved.
That’s where Motive comes in.
Recently, we introduced AI Coach, the first and only AI-powered avatar that automatically delivers personalized driver coaching at scale. Now, AI Coach has been taken even further with Custom Avatars. Fleets can choose from a preset avatar or create a custom avatar that replicates an individual’s face and voice, bringing a familiar presence to every coaching video. Each video offers a personalized coaching experience, summarizing key events and providing actionable feedback to support continuous improvement in driver safety and performance.
Bringing a familiar face to scaled coaching
With Custom Avatars, anyone can use AI to replicate their own face and voice, creating a more authentic and trusted presence in every coaching video.
By automating and streamlining personalized coaching with custom avatars, organizations can reduce the burden of having to plan and participate in live one-on-one sessions. At the same time, drivers still experience the coaching as if it’s coming from their own safety manager or a co-worker.
Coaching is created and delivered within the Motive Dashboard and Motive Driver App, so managers can guide behavior change, monitor progress, and save time in a single workflow.
Creating a custom avatar takes just three simple steps:
Step 1: Record and upload a short, two-minute (or longer) video in portrait mode using your phone. Talk about any topic in a quiet, well-lit space, then upload your video.
Step 2: Provide your consent by recording a short clip granting Motive permission to use your avatar for coaching, then upload it in the same formats.
Step 3: Name your coach (a first name is recommended), submit, and you’re done.
Sit back and wait while your custom avatar gets created within a few minutes.
With AI Coach, managers can reclaim hours each week, drivers receive tailored, familiar support in every session, and fleet-based organizations can see measurable gains in safety, retention, and efficiency.
Safer and smarter Workforce Management starts here
Motive makes it easy to manage and engage your workforce at scale, all within the Motive Dashboard and Driver App. The result? Complete visibility across every aspect of your operations in one place. With AI-powered tools that help automate compliance, centralize coaching and training, and simplify everyday tasks, managers can spend less time on manual work and more time building safer, stronger teams.
Explore our Workforce Management page to learn more, or talk to your Motive representative about adding Workforce Management to your subscription.
