Operation Safe Driver Week, running July 13-19, is CVSA’s annual safety enforcement and education campaign targeting reckless, careless, and dangerous driving behaviors across North America. From speeding and tailgating to distracted or impaired driving, law enforcement will be conducting targeted stops to promote safer roadways.

Motive is here to help fleets proactively prepare for this week of enforcement — not just react once enforcement begins. We’ve got your back, showing you how to reinforce safe habits, strengthen fleet compliance, and put driver safety first — before roadside inspections even start.

Why preparation matters

Operation Safe Driver Week is a wake-up call that unsafe behavior requires immediate correction. By proactively addressing it, drivers and fleets can avoid citations, costly claims, and negative safety ratings.

  • Reckless driving — maneuvers that are willfully dangerous or seriously unsafe — is the primary focus this year.
  • Speeding remains the top cause of citations, contributing to 29% of all traffic deaths.
  • Distracted driving continues to claim thousands of lives annually.

How fleets can get ahead

Don’t wait! Prepare before July 13. Here’s how to ready your fleet:

  • Reinforce expectations: Remind drivers of zero tolerance for speeding, tailgating, cellphone use, and impaired operation.
  • Coach using real data: Leverage Motive’s AI Dashcams for early detection and in-cab feedback before law enforcement acts.
  • Pre-trip readiness: Leverage Motive’s electronic DVIR system and maintenance records, which keep your vehicle status up-to-date and are easily accessible during inspections.
  • Share CVSA materials: Use their free postcards, brochures, and PSAs to boost awareness and accountability.

What Motive brings to the table

  • Proactive alerts from AI Dashcams help spot risky behaviors in real-time.
  • Automated coaching and Safety Score insights ensure accountability without guesswork.
  • Instant access to DVIRs, maintenance history, and alerts makes roadside interactions smoother and more professional.
  • Leaderboards or recognition programs can drive engagement and reinforce safe habits.

Beyond Safe Driver Week

Preparation shouldn’t stop in July. CVSA runs several annual campaigns, each offering an opportunity for proactive compliance:

Rather than scrambling at the last minute, successful fleets build year-round readiness into their operations.

Safety is strategic

Fleets that treat CVSA campaigns as isolated events find themselves rushing to react, while forward-thinking fleets bake safety into every shift, every trip, and every tool they use.

With technology like Motive’s AI Dashcams, automated compliance tools, and real-time coaching, your fleet can move beyond reactive enforcement and into proactive protection. When enforcement week arrives, your team is ready. That’s when safety becomes your advantage, not your obstacle.

Make safety a commitment, not a campaign, with Motive

Operation Safe Driver Week is a starting point, not a deadline. Here’s how you can turn it into positive change:

  • Launch a safety awareness kick-off with drivers before July 13.
  • Set up and prioritize Motive alerts for risks like speeding, distraction, or tailgating.
  • Coach with purpose,  rewarding improvement and reinforcing standards.
  • Celebrate success, whether with recognition, rewards, or leaderboard shoutouts.

Prepare now for Brake Week by adding brake-system checks to your routine maintenance.

Book a demo today. See how Motive can prepare your fleet for Operation Safe Driver Week — and every mile after.