No matter which industry you’re in, running your operations is challenging without adequate visibility. When you can’t see incidents like sideswipes or rear-ends, you’re left second-guessing and defending drivers against false claims. It’s difficult to resolve disputes, prevent cargo theft, and ensure that workers are following safety protocols.

Over the past year, Motive customers have turned to the AI Omnicam to solve these issues. As the only AI-enabled camera built for side, rear, passenger, and cargo monitoring, the AI Omnicam provides 360-degree visibility when paired with the Motive AI Dashcam. Across industries, fleets have used the AI Omnicam to improve safety, simplify operations, and cut costs. Here are five of the AI Omnicam’s biggest benefits.

1. Exonerates drivers in sideswipe and rear-end collisions

Sideswipes and rear collisions cause over 33% of fatal crashes and 44% of crash-related injuries. Having video evidence of these incidents is crucial, as commercial fleets are often unfairly blamed. In one case, a rig was sideswiped during a left turn. While the AI Dashcam footage alone was inconclusive, the AI Omnicam’s side view clearly showed that the rig’s driver stayed in their lane, exonerating them.


“We are big fans of the AI Omnicams,” says Chris Jaffe, Senior Vice President of Technology at Agmark. “We haven’t had an at-fault accident since we installed the cameras last June, and three of the accidents that people tried to pin on us, they couldn’t. Right away, we were able to show the video footage to law enforcement. The AI Omnicam has literally saved us hundreds of thousands of dollars in claims.”

2. Reduces injuries by monitoring safety gear and procedures

The construction industry sees more than 169,000 injuries and 1,000 fatalities annually. Proper safety gear protects workers from injury and keeps projects on track. When one customer mounted the AI Omnicam on their cranes to monitor job sites, they spotted a worker without a hard hat. The manager was able to use the footage as a coaching tool, helping to prevent future accidents.


In Oil & Gas, the AI Omnicam helps verify safety procedures, such as placing cones to create a safe perimeter during loading and unloading. Companies also use the AI Omnicam to make sure workers are wearing safety gear or oil is handled properly. Taking these precautions can reduce the risk of costly spills and injuries.

3. Reduces theft by monitoring unauthorized access

Cargo theft surged by 49% in early 2024, making security more critical than ever. The AI Omnicam monitors unauthorized access to trailers and other non-motorized assets, like flatbeds and storage containers. In drop-and-hook operations, where trailers frequently switch trucks, the AI Omnicam remains linked to the trailer, providing continuous tracking and proof of delivery.

4. Reduces disputes by monitoring procedures and providing proof of service

Improper loading, such as failing to secure cargo, has been behind several damage and liability disputes. The AI Omnicam captures loading and unloading activities clearly, ensuring the safe handling of cargo and successful delivery.


In the Oil & Gas industry, the camera can monitor proper loading and unloading procedures to prevent costly oil spills and fines.


Missed trash collection or incomplete service can lead to customer complaints. The AI Omnicam provides video proof of service, verifying that bins were serviced as scheduled. 

“What’s so nice about Motive’s AI Omnicam, especially on the residential side, is if somebody says, ‘You didn’t pick up my bin,’ we can say, ‘’Well, it wasn’t out there and we have video proof that it wasn’t there.’” says Tim Summach of Prairie Disposal.

5. Enhances transit safety and optimize service with passenger monitoring

The AI Omnicam helps transit operators monitor passenger flow and optimize routes. With video evidence, operators can enforce rules like no smoking, detect unruly behavior, and investigate claims of theft or vandalism. Together, capabilities like these contribute to a safer, more efficient transit experience for all.

Not just another side and rear camera

The AI Omnicam offers full visibility and advanced features that set it apart from other solutions. Here’s what makes it unique:

  • AI-enabled: The first AI camera for side, rear, cargo, and passenger monitoring, with automated detection coming soon.
  • Seamless integration: Syncs with AI Dashcam footage on a unified timeline, providing a complete view of any incident.
  • Highest video quality: 1080p resolution with a wide 144° field of view, delivering clear visibility day and night.
  • Easier install: Built-in 4G LTE, no DVR box, and a simple power-and-ground install with app-based setup.
  • Reliable video capture: Cloud-based recall and IP69k rating with a backup battery for harsh conditions and power loss.
  • In-house design and support: Backed by Motive’s 24/7 award-winning support, no dealing with third-party vendors.

Stay ahead with the AI Omnicam

One year in, the AI Omnicam is driving real results, exonerating drivers, improving safety, and detecting theft. Take a tour today to see how the AI Omnicam can help your business stay ahead.