Keeping track of equipment across a large operation is a constant challenge. In the energy sector, that challenge comes up daily. Fleets are spread across vast territories, conditions are harsh, and every asset represents significant value. When equipment goes missing or sits idle, it costs money. When maintenance schedules are missed, it costs even more.
Facing these challenges across its oilfield operations, STEP Energy Services needed real-time visibility into every asset to keep operations running at full strength. So the company turned to Motive.
The challenge for operations leaders
Like many companies in construction and energy, STEP Energy Services managed hundreds of assets — from heavy machinery to specialized tools — across demanding oilfield environments. The risks were constant:
- Stolen or misplaced equipment with no real-time visibility
- Idle or underutilized assets draining ROI
- Delays caused by manual reporting and paper-based inspections
- Harsh field conditions that damaged traditional tracking devices
Each problem slowed productivity and increased costs. STEP needed a way to locate every piece of equipment instantly, keep it in service longer, and simplify maintenance and inspections — all without adding extra work for field teams.
The Motive solution
Motive Equipment Monitoring gave STEP Energy Services complete visibility across its entire operation. With Motive, STEP was able to combine advanced GPS tracking with real-time utilization and health data, helping teams make faster, smarter decisions in the field.
Key capabilities included:
- Real-time GPS tracking and geofence alerts that prevented loss and theft before they happened.
- Utilization reports that revealed which assets were sitting idle so they could be redeployed quickly.
- Automated preventive maintenance that detected fault codes early, automatically triggered inspection workflows, and reduced unplanned downtime.
- Rugged asset tracking hardware built to survive harsh oilfield conditions.
With Motive, STEP implemented an equipment monitoring product designed for the realities of energy operations — smart, durable, and built to last.
Results
STEP Energy Services operated a 1,500-plus-unit fleet across Alberta’s oilfields, where visibility into asset location and health was critical. Before Motive, the team often spent hours tracking down misplaced or idle equipment. After implementing Motive, they gained complete visibility and control — improving utilization, reducing downtime, and preventing loss.
When we know where our equipment is, we can utilize it better. If one piece of equipment breaks down in the field, we immediately know where the nearest replacement is and get it to the site quickly.
With Motive Equipment Monitoring, STEP Energy Services:
- Improved asset utilization through real-time visibility
- Reduced downtime with automated maintenance alerts and inspections
- Eliminated losses from misplaced or untracked equipment
Ready to track your assets with confidence?
Stop losing time and money on underutilized or untracked equipment. Gain visibility, cut downtime, and maximize ROI with Motive Equipment Monitoring.



