As a safety manager, ensuring every driver finishes the day safely is a challenging task. You’re constantly reviewing footage, managing incidents, and coaching drivers who may resist feedback — all while under pressure to do more with less. What works for one organization might not work for yours, and a one-size-fits-all safety approach just won’t cut it.
That’s where Motive’s fully customizable, self-serve safety solution comes in. With granular control over safety event video capture, in-cab alerts, and Safety Scores, you can tailor your safety program to your company’s specific needs. You decide which events to detect and at what thresholds, allowing you to focus on the biggest risks.
Here are three ways Motive customers customize their safety program to avoid being overwhelmed with safety videos or exposed to unnecessary liability. All while addressing union and driver privacy concerns.
1. Alert drivers in-cab without capturing event video
If you’re worried about union resistance to driver-facing cameras or legal concerns about video footage, you can use AI to detect unsafe behavior and alert drivers in real-time — without capturing any event videos. This lets drivers self-correct before accidents happen, providing real-time coaching benefits without generating footage that could increase liability. Some organizations opt not to capture in-cab behaviors like cell phone usage or drowsiness to address privacy concerns, while others may turn off event capture entirely.
2. Capture video only if drivers ignore in-cab alerts
By setting up in-cab alerts to coach drivers first, you’ll empower drivers to take control of their own performance. If unsafe behavior continues, video is then sent to the Motive Dashboard for manager review and further coaching. This approach allows you to focus on the most critical issues and minimizes legal liability by only capturing footage for behaviors you have time to address.
“The ability to take immediate corrective action and to follow up later with coaching empowers Rosendin to reduce driving behaviors that can lead to costly and dangerous incidents.”
— Corporate fleet manager at Rosendin Electric.
3. Capture event video without in-cab alerts
When rolling out AI Dashcams, your drivers may need time to adjust. Some organizations start by capturing event videos with in-cab alerts turned off, allowing drivers to gradually get used to the technology. Drivers can review safety events in their Motive Driver App and, as they become more comfortable, you can activate in-cab alerts for specific behaviors. This phased approach, or crawl-walk-run deployment, helps ease the transition.
“Through effective coaching and better customization, we’ve reduced the number of triggered events by about 70%,” says Cristian Zuniga, telematics site champion at Staker Parson. “Cell phone use has plummeted, along with close following and distraction. Drivers are more alert, and the real-time feedback they get in the cab has been transformative.”
Questions to ask your vendor
To ensure your vendor can meet your needs, ask these critical questions during your evaluation:
- Can I customize in-cab alerts and video capture directly in the dashboard?
- Some vendors require their support team to make basic changes — make sure you have full control.
- Some vendors require their support team to make basic changes — make sure you have full control.
- Do you offer granular control over settings, or am I limited to broad presets?
- Broad preset options limit flexibility; granular slider controls let you fine-tune your program.
- Broad preset options limit flexibility; granular slider controls let you fine-tune your program.
- How flexible is your platform in customizing Safety Scores and behavior thresholds?
- Ensure you can adjust behaviors, thresholds, and performance ranges to match your company’s unique risks.
- Ensure you can adjust behaviors, thresholds, and performance ranges to match your company’s unique risks.
Address critical risks with a flexible safety solution
Your daily challenges as a safety manager demand a flexible, customizable solution. Unlike other platforms that don’t offer self-service customization or limit you to preset options, Motive offers the precision and adaptability you need to minimize risk, empower drivers, and protect privacy. When you’re responsible for the safety of thousands of drivers, having a solution that adapts to your needs is critical for success. Discover how Motive can help transform your safety program today.
