Building a culture of safety that drivers fully embrace isn’t easy. While coaching unsafe behaviors is key to preventing accidents, focusing only on the negatives makes it hard to build trust with your drivers. Every day, your drivers make smart, proactive decisions to keep themselves and others safe. These actions often go unnoticed—but they don’t have to.

Introducing Positive Driving

Motive now automatically identifies positive driving behaviors like safe distancing and alert driving, making it easier to recognize and reward your drivers for the smart decisions they make on the road.

  • Safe distancing: A driver slows down quickly and creates a safe following distance after being cut off by another vehicle.
  • Alert driving: A driver shows exceptional awareness by quickly reacting to unexpected obstacles, such as swerving vehicles, road debris, animals, or pedestrians. Or they yield promptly to fast-approaching emergency vehicles.

The way Motive detects positive driving behavior is unique in the industry. The Motive Safety Team reviews every safety event and potential collision within seconds, with two key objectives: 1) remove false positives and 2) identify positive driving. With other systems, safety managers have to spend time manually reviewing videos and tagging them for positive driving behaviors. With Motive, this happens automatically and in-real time, saving you countless hours and ensuring that no positive driving behavior is missed.

With positive driving events automatically identified by Motive, safety managers can start coaching sessions with positive reinforcement. This helps build driver trust in the system and makes drivers more willing to accept and apply feedback.

As Dina Eidinger, Corporate Fleet Specialist at Prudential Overall Supply, explains: “When drivers only hear about what they’re doing wrong, they stop listening. Motive automatically identifies positive driving behaviors, making it easy to recognize good work and help drivers become more accepting of dash cams.”

Positive Driving is currently in beta and will be available to all customers soon.

Real-world recognition: Positive driving in action

Recognizing positive behavior creates a supportive environment where drivers feel appreciated and open to feedback. Here are examples that deserve recognition:

  • Safe distancing: A passenger vehicle merged into the lane, cutting off our vehicle. The driver quickly created a safe following distance, avoiding a collision.

  • Alert driving: A passenger vehicle attempted to cut in front of our vehicle to make a highway exit. The driver’s sharp reaction prevented an accident.

Karol Smith, director of transport safety at Estes Forwarding Worldwide, shared: “One of our drivers avoided what could have been a really bad accident when a truck made an illegal U-turn right in front of him. Thanks to his quick thinking, he slowed down just in time, and we recognized him for his defensive driving.”

Motivating drivers and building safer fleets.

Recognizing positive driving isn’t just about celebrating a job well done — it’s about reinforcing habits that make your fleet safer and your drivers more engaged. Businesses with highly engaged employees have 64% fewer safety incidents, 43% less turnover, and 81% fewer absences than those with low levels of worker enthusiasm. With Motive, you can build a program that inspires drivers to perform their best every day.

Take a tour of the Motive Driver Safety platform today and see how we’re helping safety teams celebrate their drivers’ successes.