With construction deaths in the spotlight, AI-powered safety is too.


Year after year, construction workers face growing risk on the job, and fatal injuries in the industry remain alarmingly high. According to newly released data from the Bureau of Labor Statistics, the construction industry recorded 1,075 fatalities in 2023 — more than any other industry. It was the most construction deaths since 2011. 

Falls, slips, and trips accounted for 421 of these fatalities (39.2%). Transportation incidents accounted for 240 more (22%). Statistics like these emphasize the urgent need to better protect workers in one of the nation’s most dangerous industries.

Most Common Fatal Events in Construction


Key takeaways from the 2023 BLS report

  • Despite a 3.7% decrease in workplace fatalities across all sectors, construction saw no improvement in its fatality rate, which has hovered around 9.6 deaths per 100,000 full-time equivalent workers for more than a decade. 
  • The lack of progress underscores how difficult it is to fully protect construction workers on the job.
  • U.S. workers overall are dying every 99 minutes from job-related injuries, and construction work is a big part of it.
  • This highlights the urgent need for advanced construction safety solutions that can alert workers to dangers in real time and prevent fatal accidents.

Fortunately, the construction industry has made big strides in tech investment in recent years. Virtual reality (VR) tools, wearables, and robotics are leading the way. But there’s still work to be done, as the new BLS data shows.


AI-powered solutions are transforming construction safety

AI and computer vision are rapidly advancing construction safety, as Motive’s Physical Economy Outlook 2024 shows.

  • 79% of construction leaders want to integrate generative AI into their workflows.
  • 72% say AI is crucial for accident prevention and driver coaching.
  • 40% believe AI improves worker safety.
  • 32% cite its benefits in predicting equipment maintenance needs.


The power of 360° visibility and customization

AI dash cams have long set the standard in driver safety. With transportation incidents the second-leading cause of death in construction, the demand for life-saving technologies could not be higher. 

The Motive State of Safety Report shows that contractors who invest in AI-powered safety programs experience fewer accidents and safety incidents, lower insurance premiums, and higher driver retention rates than other firms. More than half (57%) of fleets that use AI dash cams report a decline in unsafe driving behaviors, and 73% believe roads are safer with AI-enabled cameras/dash cams.

With such promise, construction firms are investing in AI more than any other industry. In fact, AI use in construction accounted for the highest market share of AI investment in North America, with job site safety a central focus. 

Today’s construction solutions address driver safety outside the vehicle as much as inside, protecting workers wherever they operate. 

360° visibility around every vehicle

And that’s not all. The use of 360° cameras in construction has grown in the last few years, as tools like the Motive AI Omnicam provide complete visibility around every vehicle, every second of the day. 

At the end of the day, the cameras are a win. And seeing the capabilities of Motive and how the Motive team has provided support every step of the way, it’s a win-win.

Jon Fontaine, Corporate Fleet Manager, Rosendin Electric


The AI Omnicam is the only vehicle camera with AI-enabled hardware built for side, rear, passenger, and cargo monitoring. When paired with Motive’s AI Dashcam, construction firms get up to six camera angles and unprecedented visibility into everything that happens.

AI saves lives

Preventing fatalities in construction requires a proactive and technology-driven approach. At Motive, we’re committed to empowering safety leaders with the tools and knowledge they need to make a meaningful impact. Start building a world-class safety program today with our comprehensive guide: The Ultimate Guide: Building a World-Class Fleet Safety Program.

This guide will help you:

  • Assess your current safety program.
  • Strengthen your safety culture.
  • Evaluate and implement effective safety technologies.

Don’t wait for disaster to strike before you take action. Motive can protect your workers now. Download our Ultimate Guide to Fleet Safety.