Murphy-Hoffman Company chooses Motive to improve safety and driver communication.

Challenge

MHC believes in a system of continuous improvement in all areas of its business. With safety at the core of its operation, the company needed a tool to meet its world-class safety standards.

MHC also faced challenges in relaying vital information from managers to drivers as new initiatives were rolled out. There was a significant need for MHC to enhance and streamline its communication processes.

Solution

“MHC is a world-class organization,” says Clint Brocato, corporate safety manager at Murphy-Hoffman Company. “We are a Green Cross award winner from the National Safety Council, and as honored as we are for the recognition, our efforts do not stop there. We’re always improving and growing and the best way to continue on that path was with Motive. The flexibility of the product, the creativeness, the innovation and the overall partnership keeps us world-class.”

MHC uses Motive AI Dashcams to accurately detect unsafe driving and identify positive behaviors, enabling managers to reward drivers for positive driving behaviors and improve the unsafe habits that put them at risk. 

“One of the aspects we like about Motive is the positive reinforcement our drivers get with the AI Dashcams and the opportunity to use Motive Safety Scores to encourage and reward them,” Brocato says. “Rewarding employees is equally important as developmental feedback and Motive allows the opportunity to show them they are appreciated.”

With the Motive Driver App, MHC drivers have the ability to self-coach and take ownership of their development. Managers also benefit, saving time on individual coaching sessions. 

“Coaching with Motive is more manageable and efficient,” Brocato says. “Our local teams wear many hats to ensure our customers and employees are taken care of. Motive allows us to save them vital time.”

MHC also uses the Motive Driver App to reinforce safety lessons and communicate in real time with drivers on the road. This ensures the right information is relayed from leadership to front-line employees.

“Using the Driver App as a communication tool has been instrumental for us, because there’s no misinterpretation of the message,” Brocato says. “The more an employee understands why we’re doing something, the better acceptance they have. So having a direct line of communication between management and the field is very important.”

Timely communication is also important for employee retention. “We recognize that our employees are the driving force behind our success and we are committed to developing growth for a thriving career at MHC,” Brocato says.

Results

The adoption of Motive has brought about significant improvements in driver behavior and safety management for MHC. The direct communication enabled by Motive’s Driver App plays a crucial role in redefining the internal communication process, ensuring that the safety messages are delivered directly to the drivers. This has played a significant role in driver satisfaction.

Brocato emphasizes the improved self-correction among drivers enabled by Motive’s AI-driven insights which are far more accurate than its previous provider. Motive has fostered a proactive culture of safety and continuous improvement, giving Brocato the flexibility to innovate and take MHC’s safety program to new heights.

“We always want to beat yesterday and Motive is helping us do that. I would recommend Motive to any peer,” Brocato says. He also knows what’s most important. “We’re going to be able to keep ourselves and the public safe.”

The testimonials, statements, and opinions presented on this webpage reflect the real-life experiences of individuals and/or companies who have used our products and/or services. Individual results may vary and past performance is not a guarantee of future results. The testimonials presented on this webpage were voluntarily provided and not paid.