Introducing Integrated Coaching: Revolutionizing Driver Coaching for Safety and Compliance

At Motive, we make fleet management safer, more efficient, and more effective. Today, we’re excited to introduce our latest feature: Integrated Coaching. This powerful addition provides the capability for managers to coach drivers across both safety and compliance needs, streamlining processes and maximizing efficiency.

Addressing the Challenges Faced by Fleet Managers

Fleet managers today grapple with numerous challenges in coaching their drivers. Without the right system, the time-consuming nature of reviewing video footage often leaves little room for effective, targeted coaching. The administrative burden of tracking coaching conversations and monitoring driver progress can be overwhelming. Additionally, assessing whether individual drivers or the entire fleet are truly improving is no small feat. When drivers perform poorly in compliance and safety, it adds additional risk to your organization.  It’s important to have clear visibility into both compliance and safety when it comes to driver performance—it helps with better coaching and reducing risks.

On top of everything, there’s no single platform for coaching. Managers end up juggling different tools or relying on clunky spreadsheets, which makes things inefficient. For large fleets it’s even harder to coach at scale without knowing which drivers need extra attention. And the most frustrating part? The whole process is manual and takes several steps just to follow up with drivers and track actions. 

Our customers have expressed a desire for a more streamlined and integrated approach. They have highlighted the ease and user-friendliness of having all safety events and compliance coaching in one place. This consolidation not only simplifies the coaching process but also improves communication and documentation within safety teams, allowing for more efficient collaboration and better tracking of driver progress.

The Power of Integrated Coaching

We enhanced our existing Safety Coaching product by adding new capabilities to support Compliance Coaching and then consolidated both into a unified “Coaching” tab in the Fleet Dashboard, providing a more cohesive and comprehensive experience. As coaching for additional critical areas, like fuel efficiency, become available, they will be added to the same workflow so coaches can make the most of their time with drivers. 

For Safety, the Coaching tab shows unsafe driving patterns and includes Pro Tips to explain each behavior, the risks involved, and how to prevent them. The Mobile Driver App helps drivers improve by letting them see their own safety events. Soon, the app will include Motive Coach, which will automatically send drivers targeted coaching videos when unsafe behaviors are repeated. Driver Safety Profiles also provide a quick snapshot of Safety Scores and track unsafe behaviors over time.

Bringing everything together, the system centralizes all coaching activities for both safety and compliance. Managers can easily spot logs that need attention with the new “Coaching Status” column, which makes identifying issues a breeze.

Updating coaching status is now easier than ever. Each log has a “Coaching Status” button, making it simple to track progress. For example, logs with HOS violations or Form & Manner Errors automatically get a “Needs Review” status. Logs that need further attention can be marked as “Coachable,” while logs with no issues are labeled “Not Coachable.”  Once coaching is completed, they are marked as “Coached,” and any logs that don’t need further action can be dismissed.

With Integrated Coaching, you can now include compliance behaviors like HOS Violations and Form & Manner Errors in your coaching sessions, giving you a more well-rounded approach to driver improvement. Plus, tracking progress is easier with compliance coaching reports, which let you review coaching logs and measure the effectiveness of your coaching over time. There is a place for notes so you have a record of the conversation for future reference. 

The new features have resonated well with our customers, particularly those managing less experienced drivers who struggle with hours of service compliance. “Since using Motive’s Integrated Coaching feature, I’ve been able to coach drivers more quickly, helping them learn from their mistakes and avoid repeating them,” said John Haverstick, Safety/Recruiting/IT Manager at Miller Expedited Freight. “By streamlining these processes, we’re saving time, reducing administrative burden, and enhancing both safety and compliance. We’ve seen drastic improvements in our CSA scores since deploying Motive.” By having the tools to track issues and coach drivers more effectively, they’ve found significant value in ensuring better compliance and reducing the likelihood of last-minute surprises.

Transforming Fleet Management

The benefits of these upgrades are impressive. By bringing Safety and Compliance coaching together on one platform, fleets can streamline their workflows, saving time and cutting down on the administrative load. With the ability to mark logs with issues as “Coachable,” fleet users can run focused coaching sessions that target specific behaviors, like HOS violations and Form & Manner Errors. This focused approach not only boosts driver performance but also improves overall compliance.

With Integrated Coaching, Motive is raising the bar for driver coaching, making it easier than ever for fleet managers to keep their drivers safe, compliant, and always improving. Want to see how Integrated Coaching can transform your fleet management? 

Reach out to us today.