Make fleet safety a cornerstone of your brand.
For franchise leaders, a strong safety culture protects the lives of employees and earns the trust of communities. When safety isn’t at the forefront, things can head south quickly. Safety incidents can tarnish a brand’s reputation overnight, erasing years of hard-won loyalty and respect.
By building a culture that makes safety the centerpiece, franchise businesses can create a foundation that prevents accidents, builds professionalism, and supports your brand. Start laying the groundwork for a safer franchise with our playbook below.
Watch: How 1-800-GOT-JUNK runs a safer franchise with Motive.
Cultivating a safety-first culture
For franchises, cultivating a strong safety culture isn’t just a box to check. It’s a commitment that shapes every level of the business. When safety is prioritized, employees feel valued and protected. The safer your franchise’s performance, the more respected your brand can be.
World-class hiring and training
Franchise safety begins with hiring qualified candidates and supporting their development. Rigorous hiring standards, coupled with continuous training, can build a highly skilled workforce. By investing in skilled, safety-conscious teams, franchises can protect their reputation and create a safer environment for all.
Effective communication strategies
Clear, timely communication around safety policies and expectations is vital for franchises operating in high-risk environments. When workers understand their role in maintaining a safe workplace, accidents and misunderstandings are minimized.
Evaluating and selecting the right technology solutions
AI-powered tools, especially AI dash cams, make a huge difference in fleet safety, thanks to real-time alerts that lower the risk of accidents, and video evidence that can be used for coaching. Investing in accurate AI technology can protect drivers and businesses, allowing franchise operators to set and enforce high standards.
The Motive advantage for franchise fleet safety
With the fast pace of business, it’s not easy for franchisors and franchisees to keep an eye on all their operators at once. With our integrated operations platform, Motive is well-equipped to support franchise businesses at both the corporate and franchisee levels. The extensive support we offer applies to fleets of all sizes, from mom-and-pop operations to Fortune 500 businesses.
Motive has advanced the use of AI to detect unsafe driving behaviors with incredible accuracy. Virginia Tech Transportation Institute (VTTI) put the Motive AI Dashcam through three weeks of tests on a closed track and found that Motive successfully alerted drivers to unsafe driving 3x-4x more than competitors. For franchises, more accurate AI means more accidents prevented, more lives saved, and less exposure to risk.
Tips for selecting a safety partner
A strong safety partner offers more than just technology; they invest in the business and its people. When choosing a provider, make sure they offer the following components.
Launching a trial program and collecting success stories
Launching a trial program gives franchisees a chance to experience the benefits of safety technology firsthand. Just as important, they can gauge the impact it would have on their operations. By collecting success stories during the trial, businesses can highlight real-world results, demonstrating the tangible benefits of AI-powered solutions on safety performance.
Conclusion
Creating a safer future for franchise businesses requires commitment at every level. By building a strong culture, investing in reliable technology, and choosing the best safety partner, you can improve performance and run a better business..
Ready to take the next step in protecting your franchise?
