Over the last few years, Motive has focused on solving a challenge every frontline operations leader knows too well. Critical workflows are too often scattered across disconnected systems — vehicle tracking, safety, spend, and workforce data all living in separate tools, with no single source of truth.
That’s why we built the Motive Integrated Operations Platform, an AI-powered system that brings all of your data together in one place, giving you real-time visibility and control across your operations.
But visibility is only the first step. Now we’re moving from AI that simply surfaces insights to AI that helps do more of the work for you — reducing risk, eliminating manual tasks, and allowing you to focus on what matters most.
Launched at Vision 26
At Vision 26, the energy in Nashville has been electric. More than 1,000 customers and partners – including some of our key UK customers – are getting a first look at our most advanced AI tools yet. Through live keynotes and hands-on sessions, they’re seeing how the Motive platform is helping organisations become safer, more productive, and more profitable.
In this post, we’ll walk through the biggest product announcements and what they mean for safety, operations, and finance leaders. Here’s what’s new:
- AI Omnicam Plus (AIOC+) delivers 360° visibility around the vehicle
- Collision avoidance with AI Dashcam Plus
- Automated Number Plate Recognition captures critical incident evidence
- New AI-powered safety detection to help prevent more high-risk events
- AI Coach expands across safety, compliance, and efficiency
- Atlas, Motive’s AI-powered assistant, takes action across your operations
- Automating work across your operations with AI-powered Automations
360-degree visibility with AI Omnicam Plus
Many collisions don’t happen in front of the vehicle — they happen in blind spots, during lane changes, or while reversing.
AI Omnicam Plus extends AI visibility beyond the road ahead, giving you true 360-degree awareness around the vehicle. It’s a highly scalable system that works with Motive cameras or many of the cameras you already have — so you can expand visibility without starting from scratch.
You can connect multiple cameras around the vehicle — side, rear, cargo, or passenger — and bring them together into a single, intelligent system.
Drivers get a live, in-cab view of what’s happening around them, with AI-powered alerts highlighting nearby hazards like vehicles, cyclists, and pedestrians — helping them make safer decisions in real time. AI Omnicam Plus continuously monitors blind spots across all connected camera feeds, drawing awareness to risks as they enter the vehicle’s surroundings.
And like AI Dashcam Plus, AI Omnicam Plus is built on the same high-performance Qualcomm processor and powered by the same highly accurate AI foundation behind Driver Safety. The same intelligence extends beyond the vehicle to construction sites and depots , unlocking new use cases like PPE detection — helping teams identify safety risks and take action faster.
New advancements for AI Dashcam Plus
We also announced new capabilities for AI Dashcam Plus, our advanced AI dash cam that brings telematics and camera functionality together in a single device. The hardware works alongside advanced AI to identify unsafe driving behaviour and deliver real-time alerts directly to drivers. With AI Dashcam Plus, teams gain greater visibility, faster response times, and the ability to prevent more collisions on the road.
AI Dashcam Plus: Collision avoidance
Powered by the Qualcomm Dragonwing™ QCS6490 processor, AI Dashcam Plus delivers 3x more processing power than other leading dash cams, enabling it to run 30+ high-precision AI models simultaneously.
Two road-facing lenses work together to give AI Dashcam Plus human-like depth perception. A wide lens captures the full scene and everything in the driver’s periphery, while a zoom lens captures detail far down the road. Combined with the Qualcomm processor, the AI can model the physics of an entire scene in real time, on the device.
Two road-facing lenses work together to give AI Dashcam Plus human-like depth perception. A wide lens captures the full scene and everything in the driver’s periphery, while a zoom lens captures detail far down the road. Combined with the Qualcomm processor, the AI can model the physics of an entire scene in real time, on the device.
Instead of measuring distance frame by frame like traditional forward collision warning systems, Collision Avoidance maps how every object is moving through space and predicts where it’s heading, whether that’s another vehicle, a cyclist, a pedestrian, or an animal. If a path is on a collision course with your driver, an alert fires earlier, giving drivers the seconds they need to react before it’s too late.
AI Dashcam Plus: Capturing critical evidence with Automated Number Plate Recognition
While AI dash cams can help prevent collisions, not every incident can be avoided. And when something does happen, the other driver doesn’t always stick around. Roughly one in eight collisions on UK roads involves a hit-and-run, and that number keeps climbing.
That’s why we introduced Automated Number Plate Recognition (ANPR). Using a high-resolution zoom lens, Motive can clearly capture number plates — even at a distance — and automatically surface that information when an incident occurs, along with the make, model, colour, and body style.
This gives teams the critical evidence they need to resolve incidents faster, reduce liability, and protect drivers in situations like hit-and-runs or theft.
Built for real-world conditions, ANPR works across multiple lanes, at highway speeds, day or night — even in challenging conditions like rain or snow.
AI Dashcam Plus: Preventing more risk with new AI safety detections
AI Dashcam Plus enables teams to see more, act faster, and prevent more collisions. With AI-powered Speed Sign Detection, for example, advanced computer vision reads speed limit signs directly off the road, instead of relying on map databases, which are often outdated. By tracking signs in real time, it ensures that drivers are only alerted when they are actually speeding. This eliminates false alerts, builds driver trust, and enables more effective coaching.
AI Dashcam Plus: Enable hands-free communication with live two-way calling
When conditions change on the road, reaching a driver quickly and safely matters. Relying on a separate mobile phone is unreliable and unsafe. Phones aren’t always accessible, batteries die, and handheld phone use is illegal in the UK.
Live two-way calling enables managers to reach drivers directly through the AI Dashcam Plus provided company policies allow it. By calling directly from the Motive Dashboard or Fleet App, managers can address time-sensitive issues like weather emergencies, maintenance issues, and more. Drivers, meanwhile, can respond safely hands-free without having to use their phones.
Atlas, Motive’s AI-powered assistant, takes action across your operations
Managing frontline operations means constantly switching between systems, chasing down information, and manually taking action.
That’s why we introduced Atlas, Motive’s new AI-powered Assistant. Built into every part of the Motive platform, Atlas understands your data, your drivers, your workflows, and remembers context. It doesn’t just surface insights, but rather takes action on your behalf.
It can prioritise what needs attention, identify emerging risks, and execute tasks like pulling reports, identifying drivers, or sending targeted communications — all in seconds.
Atlas extends beyond the dashboard into the cab with Motive’s Voice Assistant.
Drivers can interact hands-free to sign in, find fuel stops, check conditions, and get real-time guidance — all without taking their eyes off the road.
Atlas brings a single conversational experience to your entire operation — reducing manual work, improving safety, and helping teams move faster.
AI-powered Automations scales automated workflows across your operations
Too many teams are stuck reacting to problems instead of preventing them.
Automations change that by shifting fleet operations from reactive to proactive.
Powered by Motive AI and embedded directly into the Motive Platform, Automations give organisations a single place to turn manual processes into scalable, automated workflows. Teams define the conditions and actions once, then AI takes the actions for you.
Once live, Automations trigger action in real time — alerting drivers before Driver Hours violations, assigning training when risky behaviours hit a threshold, or disabling cameras in restricted geofences, along with hundreds of other scenarios.
The result is a more proactive operation with less manual work and more time for strategic decisions.
Customise AI Coach to fit your operation
Every organisation operates differently, but coaching tools are often rigid — making it hard to reflect your policies, priorities, and driver experience. One-size-fits-all coaching limits impact and adoption.
That’s why we’re continuing to expand AI Coach to give organisations more control over how coaching works in the real world.
New AI Coach features enable teams to:
- Expand coaching beyond safety to target unproductive idling and compliance issues,, so you can reduce risk, cut fuel waste, and enforce policy in one place.
- Reinforce positive performance with proactive, AI-generated sessions that highlight clean weeks and recognise what drivers are doing right.
- Control how coaching is delivered by choosing which behaviours trigger AI sessions and how often drivers receive them.
- Ensure coaching reflects your policies and language by uploading your company guidelines for AI to reference in every message.
- Create a more relatable coaching experience with new standard or fully custom avatars, and assign avatars to specific drivers or groups.
By adapting to your operation, AI Coach follows drivers and managers across the platform to deliver consistent, relevant coaching on safety, compliance, idling/spend, and equipment health — and gives managers time back to focus on what’s next.
More breakthrough products launched at Vision 26
Driver Rewards: Motivate drivers and reinforce safe behaviour
Driver retention has become a critical challenge across operational industries. Many large organisations routinely report annual driver turnover rates nearing 90%, and the cost of losing a single driver has climbed to roughly £10,000. For a fleet of 100 drivers, that adds up to nearly £900,000 in annual turnover costs.
Despite these high stakes, many organisations still rely on coaching models that focus primarily on mistakes. Recognition is often manual, inconsistent, and difficult to scale — leaving drivers disengaged.
That’s why we built Driver Rewards, a new feature in Motive Workforce Management that automatically turns everyday performance into incentives. With Driver Rewards, Motive helps to simplify how you recognise safe, efficient, and compliant behaviour. This reduces the administrative burden on managers and supports overall fleet performance at scale.
With Driver Rewards, organisations can build customizable, data-driven programmes focused on the behaviours that matter most.
One platform, built to act
The Motive platform was built to replace fragmented systems and bring operations into one connected experience. Now, it’s evolving again. From visibility to action, insight to automation. With AI embedded across every workflow, Motive helps teams reduce risk, improve efficiency, and run their operations with greater confidence. Instead of reacting to problems, you can prevent them — and focus on what matters most.
