Labour shortages and rising turnover are making it harder than ever to retain top-tier drivers. Many feel burnt out and only hear from their managers when something goes wrong, rather than when they are performing well.

Fleets want to build stronger safety cultures and reinforce consistent performance, but most recognition schemes are manual, inconsistent, and difficult to scale. With limited time and resources, transport managers struggle to provide the timely, personalised reinforcement drivers need to stay engaged.

Introducing Driver Rewards, a new feature within Workforce Management in the Motive platform that automatically turns everyday performance into incentives. Motive makes it easy to reward safe, efficient, and compliant behaviour while reducing the administrative burden on managers and improving overall fleet performance.

With Motive Driver Rewards, fleets can build bespoke, data-driven programmes that focus on the behaviours that matter most — from road safety and fuel economy to smart spending — all aligned to your specific operational goals.

Create multiple bespoke challenges that match your goals

Designing behaviour-change programmes is often a slow, manual process. Teams frequently juggle spreadsheets, ad hoc contests, and one-off incentives, making it difficult to keep drivers focused on the right habits across different regions, contracts, or depots.

Motive Driver Rewards makes it easy to turn those goals into structured, repeatable challenges, allowing you to influence behaviour at scale without adding complexity.

How driver rewards empowers your team

With Motive Driver Rewards, transport and safety managers can:

  • Create bespoke driver challenges: Set flexible names, timelines, and reward schemes to support safer, more professional driving standards.
  • Target specific behaviours: Choose from predefined metrics — such as harsh cornering, speeding, and seatbelt usage — and tailor them to your fleet’s specific safety KPIs.
  • Segment your workforce: Select individuals or specific groups of drivers for targeted challenges, addressing performance needs within particular segments of your fleet.
  • Centralised challenge management: Track and manage multiple challenges from a single dashboard, monitoring participants and progress at a glance.

Everything is created and managed within the Motive Dashboard and Driver App. This saves managers valuable time while providing fleets with a scalable way to shape driver behaviour, monitor progress, and improve performance across every area of the business.

Engage drivers with in‑app badges, leaderboards, and rewards

Drivers are experiencing burnout and a lack of appreciation; they want to feel recognised and supported in their day-to-day work, not just coached when they make mistakes. Too often, they don’t have a clear view of how they’re performing or whether their positive efforts are even being noticed by the back office.

Driver Rewards changes that by bringing real-time visibility and recognition directly into the Motive Driver App. With Driver Rewards, drivers can:

  • View a personalised dashboard: See active challenges, earned badges, and upcoming reward opportunities in a single, easy-to-understand view.
  • Track performance and progress: Check where they rank in fleet challenges, understand what is required to move up the leaderboard, and use tips and insights to see how they can improve their scores.
  • Receive automated “Spot Recognitions”: Celebrate standout moments beyond scheduled challenges with instant kudos and rewards when they go above and beyond on the road.
  • Redeem tangible rewards: Let challenge winners use an upcoming in‑app experience to claim real‑world rewards such as gift cards, vouchers, and merchandise.

By making recognition visible, timely, and tied to real rewards within the tools drivers use every day, Motive Driver Rewards helps them feel genuinely valued for their hard work. This boosts morale and motivates the whole team to keep improving their driving standards over time.

Safer and smarter Workforce Management starts here

Motive makes it easy for organisations to manage and engage their workforce at scale, all within the Motive Dashboard and Driver App. The result? Complete visibility across every aspect of your operations in one place. With AI-powered tools that help automate compliance, centralise coaching and training, and simplify everyday tasks, managers can spend less time on manual work and more time building safer, stronger teams.

Explore Motive Workforce Management to learn more, or talk to your Motive representative about adding Workforce Management to your subscription.