Company | Case Studies
Trucking & Logistics
Page Transportation, a once small, family-owned, roadside repair business, is now one of the largest bulk commodity transportation services in the northeastern United States.
Today, the company offers a broad variety of specialized trailer fleets and 18-wheelers, and a mixed network of both company drivers and owner-operators.
As a family-owned and -operated business for more than 50 years, Page Transportation puts a lot of emphasis on extending that family environment to all employees and contractors. The company places as much value in its drivers’ safety and success as it does delivering great service to its customers.
However, when the U.S. ELD mandate went into effect, Page Transportation faced a dilemma. Although installing ELDs throughout its fleet would improve the safety of its drivers and other vehicles on the road and put the company in compliance with the DOT, it faced significant resistance. Many of its drivers were trucking veterans accustomed to paper logs and averse to newer technology. Additionally, HOS criteria for assigned routes didn’t account for certain safety nuances, like drivers needing to stop and sleep to avoid drowsy driving, or taking longer but safer routes to avoid traffic.
“So much of the feedback we had gotten in the last few years with ELDs was that it made drivers more unsafe because they were rushing,” says Piper Titus, Chief Financial Officer and Co-Owner of Page Transportation.
But most of the ELD options Page Transportation tested initially were too expensive or required significant rewiring. For most of the company’s owner-operator drivers, Titus says “their trucks are like their homes,” so the cumbersome ELD options were out of the question.
After a few unsuccessful ELD test runs, the company settled on Motive. Not only could Page Transportation lease ELD units from Motive at a very low cost, the technology was easy to use and available on both mobile and desktop.
“The [Motive] solution made sense,” Titus explains. “It’s easy to use, the technology is slick, it’s plug-and-play, and the storage is in the cloud. There’s just so many things that we really, really liked about it.”
In the beginning, Page Transportation only used Motive to help with its compliance and to track HOS. But as the company became more comfortable with the platform, and as Motive evolved to offer more robust features while maintaining the same level of usability, it became clear it was a great fit.
“We were growing into ELD compliance at the same time Motive was growing the business,” Titus says.
Soon after, Page Transportation started using Motive to file its fuel tax reports, simplify its dispatch operations, and create custom DVIRs to ensure compliance across its fleet. Today, Titus said, a major benefit the company has gleaned from Motive is the ability to monitor driver safety and find opportunities to coach and reward drivers through Motive’s Smart Dashcam.
“We really believe in a ‘coach, counseling, and remediate’ mentality when it comes to safety,” Titus emphasizes. However, driver coaching is a relatively newer concept. Titus found Motive helpful when handling drivers unaccustomed to receiving constructive feedback on their driving behavior.
“They see what we see,” Titus notes, like automatic alerts and video captures during safety events, or data collected from hard braking or rapid acceleration. Not only is there evidence to back driver feedback, it also helps Page Transportation identify DRIVE score improvements or high-performing drivers to reward and congratulate.
Through Motive, Page Transportation wasn’t just able to improve and maintain the safety and compliance of its physical operations. It also allowed the company to differentiate itself from its competitors as it blazes a new path in the speciality trucking market. And, most importantly to Titus and the rest of the company, Motive helped Page Transportation accomplish it all while still keeping the same family-like culture at the heart of the business.
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