Over 1 million drivers and 60,000 carriers use Motive (formerly KeepTruckin) for their fleet management needs. Some of these fleets have different types of drivers: long-haul drivers, who have to comply with the FMCSA’s ELD mandate, and short-haul drivers, who generally don’t have to comply with the mandate.
Despite being mixed fleets, these trucking companies have installed Motive across the board.
What makes them buy the Motive fleet management solution?
Here are four reasons fleets of all types choose Motive for their fleet management requirements.
1. Increased efficiency and lower cost of operations through asset tracking and management
Increasing dispatcher efficiency and reducing detention time can significantly improve your bottom line.
Detention time can cost up to $1,280 per driver per year. Extended detention periods can also have a negative impact on safety.
Historically, the trucking industry has faced detention problems. However, with the right data and tools, you can decrease the detention time for your fleet.
Motive offers real-time GPS tracking that increases efficiency by eliminating paperwork and administrative burden. With GPS tracking and location history, you can also identify busy roads and plan routes more smartly to save time and money. Moreover, with geofencing, you know exactly when a driver enters or exits a specific location. This allows you to identify where drivers are being held for long periods of time.
We also recently launched Facility Insights, which pairs a robust library of geofenced facilities (60,000 and counting) with real-time GPS location data. Before accepting and dispatching a load, you can search for the warehouse address and see the average dwell time.
With this information, you can identify busy periods and optimize your pick-up and drop-off times to minimize detention and increase efficiency. This leads to drivers spending more time on the road, better customer service, and more on-time deliveries.
Flying Star Transport managed to increase efficiency by 10 to 15 percent with geofencing and detention time reports. According to their CFO, Jayson Boydstun, “Motive’s geofencing and detention time reports helped us realize a 10 to 15 percent improvement on our efficiencies, measured by hours per load. We’ve gone from roughly 5 hours, last year, per load on a 130-mile haul and now we’re running about 4 hours per load on a 120-mile haul. It’s a small mileage difference, but we gain that much more in time.”
2. Responsive customer support available 24/7
To stay competitive in the industry, drivers and fleet managers need an active support system that is readily available to assist them and answer any questions they may have.
Motive’s customer support is available 24/7. With Motive, you have instant access and can call at anytime if you have issues, instead of waiting for hours before someone responds.
Here is what Gregory Bohannan from Bohannon Transport, has to say about Motive’s support.
“We haven’t had any issues but a couple of questions, and the Motive support, as far as answering our questions, assisted us 24/7. That was our problem with other systems—not having anyone [to assist us].”
Matt Myers, Fleet Supervisor at CSX Intermodal, says the following about Motive’s customer service and quick response time.
“With Motive, I get through to a person right away. Our drivers have also been impressed with the support. If they have a question, they get an answer within five minutes,” added Matt Myers.
Holly and Joe Mrazik, the married couple who has been driving for 15 years, were previously using Omnitracs. They faced several issues with the device, so they switched to Motive and immediately noticed the difference in the quality of customer support.
“The best thing about it has been the great support. We are so used to being put on hold for thirty to forty minutes when trying to get support. We were amazed by how quickly we got to talk to a person [at Motive] who actually knew what they were talking about. We love the customer support.”
Here are some stats* that reflect our commitment to providing unparalleled customer service in the trucking industry.
- In the first 6 months, we successfully resolved over 51,000 cases
- 90 percent of the customer emails we received were responded in less than 20 minutes
- We had a 95.1 percent phone pickup rate with a 91 percent customer satisfaction rate
- 73 percent of those phone calls were answered in less than 60 seconds
(Data source: Motive’s customer service database)
3. Easy to use
The trucking industry is evolving. Your success with technology means your team knows how to use it and can do their job better because of it. If the technology is not intuitive or requires extensive training, it’ll be a headache. This is especially true when it comes to fleet management software.
We’ve built Motive’s technology with drivers in mind, and according to our customers, it’s just about the easiest fleet management solution in the market.
Our technology offers:
- A clean and simple interface
- A robust system of useful fleet management features
- An easy-to-use reporting system
Here’s what Rick Roache, Safety & Compliance Manager, at DDI Transportation Inc. has to say about his experience with Motive.
“Motive is easy to implement, easy to use, and has made something that we thought would be difficult, simple and pleasant.”
4. Improved fleet safety
Safety is often the number one priority for fleets.
The ability to identify at-risk drivers, monitor trends in driving behavior, coach them effectively, and improve fleet safety is a huge benefit for fleets of all types and sizes.
The Motive fleet management solution gives all the tools necessary to do all that and more.
With the Motive Driver Scorecards feature, you can easily identify at-risk drivers with the help of automatically calculated safety scores. Drivers are ranked by safety scores and by risky driving behavior, such as hard cornering, hard braking, and hard acceleration.
You can combine the Driver Scorecards feature with the Motive Smart Dashcam to significantly improve driver coaching.
With video footage, coaching is based on facts—not assumptions. You can show drivers their dash cam footage, so they can see exactly how they need to improve and come up with a plan to adjust their driving habits.
Take Nybll, for example. This California-based company is a health-focused food service business. One of their drivers recently got into a collision with a motorbike, which could have cost the company up to $500,000. Luckily, the driver had the Motive Smart Dashcam, and the footage proved that he wasn’t at fault.
Keven Thibeault, Owner of Nybll, said:
“[After this recent collision] if we were sued for personal injury it would’ve probably cost us half a million dollars, minimum. But because we had video proof, we were exonerated.”
Norman Bright, a Fleet and Safety Manager at Woodford Oil, reduced hard acceleration events up to 70 percent with the Motive safety features and the Smart Dashcam.
“Motive Driver Scorecards and Smart Dashcam footage have made our coaching much more effective. In four short months, we’ve seen a significant decrease in critical events, including hard braking events cut in half and an almost 70 percent reduction in hard accelerations,” says Norman Bright.
Read Nybll’s full story on why Nybll switched to Motive, and how the Motive Smart Dashcam helped a driver save his career.
If you have any questions about the Motive fleet management platform, call 844-325-9230. Our 24/7 customer support team is always available to help you.
* Customer support stats are from the first half of 2019.